Global Marketing Expert - Clinical Sales Tools & Training
ConvaTec
This role is responsible for developing clinical sales tools and training that highlight the clinical and economic value proposition of Ostomy Care and FMS using the Convatec selling framework and methodology:
Create clinical sales tools that enable the Ostomy/FMS sales and me+ / CIC team members to sell the value of our offering.
Synthesise and simplify marketing programmes and product launch assets so that they are easily understood and used by our sales reps around the world.
Train our sales and me+ team* globally on when and how to use the marketing assets created, aligned with the Convatec sales process, to improve sales win rates by effectively communicating the value of our offerings (products, services and clinical programmes).
Key responsibilities and authority
- Train our sales and me+/CIC team globally on when and how to use the marketing assets created, aligned with the Convatec sales process, to improve sales win rates by effectively communicating the value of our offerings.
- Work closely with SFE to ensure that our value proposition is a key part of the Convatec sales process training.
- Create playbooks and clinical sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering (products, services and clinical programmes).
- Build clinical selling training for new product launches, campaigns, or the latest evidence in Articulate Rise.
- Synthesise and simplify marketing programmes and product launch assets so that they are easily understood and used by our sales reps around the world.
- Work closely with all members of the global marketing team. This important role is the central hub to coordinate the development, communication and training on how to use marketing-generated sales tools for regional sales teams around the globe.
- Create clinical toolkits for our sales organisation, clearly aligned with the Convatec sales process. The intent of the toolkits is to provide a consistent and easy way for our sales teams to digest and use the marketing assets created.
- Drive ShowPad adoption through the development of strong interactive content and track usage and insights.
- The role requires a strong eye for detail, the ability to work independently, excellent project management and communication skills, and the ability to collaborate with marketing and sales personnel. Sales and adult learning experience is highly desirable.
Key requirements
- Ability to create impactful commercial playbooks and clinical sales tools (battlecards, interactive sales aids, objection handling, etc.) that help our local marketing and sales teams clearly communicate the value of our Convatec ostomy solutions.
- Experience creating and delivering training to support product launches or campaign execution, ensuring it is easy to understand how to use the assets together. This includes writing a tips and tricks summary tool on when and how to use sales tool packages to advance the sales process.
- Create training in Articulate Rise and collaborate with SFE and local marketing teams to ensure training is translated into local languages.
- Close collaboration with the clinical and content team, SFE team, and other relevant stakeholders to ensure continuous education for commercial teams following the Convatec selling methodology.
- Drive ShowPad usage through impactful content creation and drive global utilisation of assets.
- Run ShowPad analytics reports to analyse sales tool usage and proactively communicate insights to marketing team members.
- Create sales tool content, working closely with other marketing team members.
- Communicate when new sales packages are available. May also train marketing/sales team* members on where to find tools.
- Align sales tools with the Convatec sales process.
- Proactively seek feedback from marketing and sales team members to continuously improve the quality and effectiveness of the Ostomy/FMS sales tools created.
- KPI tracking: training engagement and completion, ShowPad usage, etc.
Qualifications/Education
- Bachelor’s degree required.
- 2 to 5 years’ sales and/or marketing experience; strong preference for sales rep experience in a medical device company.
- Nursing background is highly desirable.
- Experience in adult learning and building training in Articulate Rise.
- Understand a sales process and how to align sales tools to advance it.
- Ability to train sales team members on when and how to use sales tools created.
- Possess advanced Microsoft Office product knowledge Excel, Word, PowerPoint and Outlook.
- Be proficient in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Acrobat, etc.).
- Demonstrate adaptability maintain effectiveness in varying environments, tasks and responsibilities, or with various types of people.
- Multi-task effectively and enjoy working in a fast-paced environment.
- Plan and organise establish a course of action to accomplish goals and evaluate results, develop schedules and task/people assignments, orchestrate multiple activities at once to accomplish goals, and use resources effectively and efficiently.
- Manage time use time effectively and efficiently, and attend to a broader range of activities simultaneously.
- Communicate effectively in writing and orally be able to speak and write clearly and concisely, and get messages across that have the desired effect.
- Pay attention to detail be thorough in accomplishing a task with concern for all the areas involved, no matter how small, and not overlook what needs to be done be relied upon to do each task accurately and completely.
- Collaborative team player with a focus on continuous improvement.