Global Marketing Manager - Rapid Sterility Testing
BioMerieux · Craponne
A world leader in the field of in vitro diagnostics for more than 60 years, bioMérieux provides diagnostic solutions intended for clinical and industrial applications, which determine the origin of a disease or a contamination to improve the health of patients and insure consumer safety.
Our Industrial Microbiology Unit brings together more than 900 employees around the world. Our mission is to provide the agri-food, pharmaceutical and cosmetic industries with microbiology control solutions to improve product safety and quality.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
What are your accountabilities?
bioMérieux is a global leader of the rapid sterility market and recognized as a partner of choice for optimized Quality Control of pharmaceutical manufacturers around the globe. Our suite of innovative solutions provides rapid, highly accurate methods to ensure patient safety, reduce risk, boost operational efficiency, facilitate regulatory compliance, and empower smarter, data driven decision making.
The rapid sterility testing market is entering a period of accelerated change driven by increasing regulatory acceptance of rapid microbiological methods (RMM), growth in advanced therapies, emerging testing technologies and increasing customer demand for faster product release, automation, and digitalization.
Key Responsibilities:
Global Market Application Leadership:
- Own the global market strategy and long-term vision for the sterility testing portfolio within the Pharmaceutical Quality Control business
- Develop deep expertise in rapid sterility testing applications, customer workflows, market dynamics, and competitive landscapes across priority segments
- Monitor market, regulatory, technology, and competitive trends to identify opportunities, risks, and emerging customer needs
- Partner with Global Strategic Marketing/Segment Marketing, Regional Marketing and Business Development to shape portfolio strategy and strategic growth priorities
- Define market access strategies and support commercial tools to accelerate market adoption
- Provide strategic market intelligence and recommendations that guide portfolio investment and long-term business planning.
Voice of Customer and Market Insights:
- Lead Voice of Customer programs with customers, Key Opinion Leaders, Global Strategic & Key Accounts, and industry partners to identify unmet needs and future market opportunities
- Translate customer and market insights into actionable recommendations that inform innovation priorities, portfolio strategy, and commercial decision-making
- Partner with Scientific Affairs, regional teams, and strategic customers to execute beta evaluations and validate product concepts under real-world conditions
- Maintain a comprehensive understanding of customer workflows, purchasing drivers, competitive positioning, and adoption barriers.
Innovation and Portfolio Strategy Leadership:
- Lead the innovation strategy for the Sterility Testing portfolio, ensuring alignment with corporate strategy, customer needs, and market opportunities
- Own marketing deliverables for Product Development Process Phases 0–2, including opportunity identification, market assessment, commercial feasibility, business case development, and product definition
- Develop customer segmentation, market requirements, target product profiles, value propositions, pricing strategies, business models, and go-to-market strategy
- Develop and present strategic recommendations, business cases, investment proposals, and portfolio updates to the Portfolio Governance Committee and senior leadership, influencing portfolio prioritization and investment decisions
- Monitor subsequent PDP phases to ensure development activities remain aligned with market requirements and commercialization objectives.
Cross-Functional Leadership:
- Lead strategic initiatives across a global, matrixed organization through collaboration and influence, ensuring alignment among senior management, R&D, Scientific Affairs, Business Development, Operations, Finance, Global Strategic Marketing, Regional Marketing, and Commercial teams to achieve portfolio and business objectives.
Who are you?
- Bachelor’s degree in microbiology, molecular biology, biology, biotechnology, pharmaceutical sciences, or a related life sciences discipline. MBA or advanced degree highly desirable.
- At least 8 years of combined experience in strategic marketing, product management, innovation, or business development experience
- Fluent in English: fluency in French is a plus.
- You are recognized for your leadership and communication skills and can distill complex topics into simple and clear messages for different stakeholders
- You have a strong team spirit, and are customer oriented
- You are results driven with the ability to establish priorities and meet deadlines
- You are willing and able to support subsidiaries outside of local business hours
Knowledge of technologies in the rapid sterility testing landscape including, growth-based methods, direct measurement methods, nucleic acid testing (PCR, sequencing/NGS) is highly desirable.
You are willing to travel both domestically and internationally 30-50% of the time.
This position is based in Craponne (France) or Europe.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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