Associate Director, Advertiser Solutions - South Asia
PubMatic · Mumbai
About the Role
PubMatic is looking for a strategic and commercially driven Associate Director, Advertiser Solutions to help grow our buyer-side business across South Asia. This role will focus on building and scaling relationships with advertisers, agencies, trading teams, and other demand-side stakeholders, while driving adoption of PubMatic’s advertiser-focused programmatic solutions.
The ideal candidate brings deep expertise in the programmatic advertising ecosystem, strong understanding of buyer and DSP workflows, and a proven ability to win new business, grow strategic accounts, and influence go-to-market priorities. This role requires strong direct brand relationships in addition to agency connectivity, with the ability to engage senior marketing, media, and programmatic decision-makers and translate PubMatic’s capabilities into clear commercial value.
What You’ll Do
Drive business growth
- Own and grow revenue for PubMatic’s Advertiser Solutions business across South Asia.
- Build, manage, and convert a strong pipeline of opportunities across advertisers, agencies, trading desks, and other buy-side partners.
- Identify, prospect, pitch, negotiate, and close new business opportunities.
- Expand PubMatic’s footprint with both existing and new buyers through strategic account planning and targeted growth initiatives.
- Drive adoption of PubMatic’s buyer-side solutions, including private marketplace, preferred, programmatic guaranteed, curated, and Activate-led opportunities.
Build strategic client relationships
- Develop and maintain strong relationships with brands, agency investment teams, trading desks, and programmatic leads across South Asia.
- Strengthen PubMatic’s direct access to brand-side decision-makers across digital, media, and marketing teams.
- Build senior-level relationships with strategic clients and position PubMatic as a consultative partner for premium supply access, efficiency, transparency, and performance.
- Partner closely with agencies and advertisers to uncover growth opportunities and drive long-term adoption.
Lead strategic customer engagement
- Own strategic engagements with key accounts, ensuring high-quality pre-sales support, thoughtful solutioning, and strong post-sale alignment with internal teams.
- Map customer business goals to PubMatic solutions and develop account strategies that drive measurable outcomes.
- Support renewals, account expansion, and deeper buy-side integration through proactive relationship management and opportunity development.
- Provide clear market and customer feedback to improve solution adoption and account growth.
Influence product and market strategy
- Bring actionable customer feedback, market insight, and competitive intelligence into internal product and commercial discussions.
- Help shape go-to-market strategy based on customer needs and evolving buyer dynamics.
- Partner with Product, Marketing, Customer Success, and Solutions teams to refine positioning, strengthen messaging, and improve sales readiness.
- Develop a strong understanding of PubMatic’s marketplace design, supply dynamics, and advertiser value proposition.
Represent PubMatic in market
- Build PubMatic’s visibility and credibility across the South Asia buy-side ecosystem.
- Stay current on industry trends, supply path optimization, privacy and addressability changes, and shifts in advertiser buying behavior.
What Success Looks Like
- Meets or exceeds monthly, quarterly, and annual revenue targets for Advertiser Solutions.
- Builds a strong pipeline and converts strategic opportunities into long-term customer value.
- Expands PubMatic’s direct relationships with both brands and agencies in South Asia.
- Increases adoption of PubMatic’s advertiser-focused solutions across key accounts.
- Contributes meaningful customer and market insight that helps shape strategy and execution.
Who You Are
Must Have
- 9–12+ years of experience in digital advertising, programmatic, AdTech, media sales, agency partnerships, DSP, SSP, or advertiser-facing platform roles.
- Strong understanding of the buyer-side and DSP ecosystem and how advertisers and agencies buy programmatically.
- Proven success in new business development, pipeline building, and strategic account growth.
- Strong direct relationships across brands, agencies, and trading teams in South Asia.
- Experience selling or positioning programmatic advertising solutions to advertiser and agency stakeholders.
- Strong knowledge of private marketplace deals, programmatic guaranteed, supply path optimization, curation, and premium programmatic buying models.
- Excellent communication, negotiation, and presentation skills.
- Ability to translate technical and platform capabilities into compelling client value.
- Comfortable operating in a fast-paced, matrixed environment with strong ownership and accountability.
Nice to Have
- Prior experience at an SSP, DSP, agency trading desk, media platform, or advertiser technology company.
- Experience managing strategic partnerships and complex commercial negotiations.
- Familiarity with South Asia market dynamics, major holding groups, independent agencies, and key advertiser categories.
- Experience contributing to product feedback loops, go-to-market planning, or market enablement initiatives.
Additional Information:
Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
Benefits: Our benefits package includes the best of what leading organizations provide, such as paternity/maternity leave, healthcare insurance, and broadband reimbursement. As well, when we’re back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches, and much more!
Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About PubMatic
PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies, and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.
Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.