Regional Senior Product Manager (TIS)
Terumo · Singapore
About the Company
As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.
Summary of the Role
As Regional Senior Product Manager, you lead the Product Portfolio (Interventional Cardiology) within Terumo Interventional Systems Asia Pacific.
You’ll be responsible for developing and implementing TAP-TIS product marketing strategies that increase TIS business brand awareness, drive sales, and ultimately boost revenue, based on short term and long-range business plan, to grow business outcomes based on TAP growth strategy and directions. This includes working closely with countries to drive growth, develop unique differentiators and value proposition, and training strategy to upskill countries’ Product & Marketing team and salesforce. Lead and drive the development, implementation, and execution marketing initiatives with clear measurable KPIs. You’ll support and influence in the annual budget planning, forecasting and S&OP management process from the TAP Business Unit side. Acting as change agent to growth mindset, to collaborate with cross-functional and country teams to drive commercial excellence and continuous improvement in processes, efficiency, and results.
Key Functions / Responsibilities
1. Overall marketing management
Oversee and coordinate marketing efforts across multiple marketing campaigns for a diverse portfolio of TIS products within the region, ensuring effective promotion and brand consistency.
Design and work closely with Associate Marketing Director, Commercial Director and countries commercial team to develop, implement and execute short term and long-range business and marketing plan to meet business results.
Responsible for developing, implementing, and executing overall go-to-market product marketing strategy and initiatives including new product launches to drive business goals, aligning to Global, TAP and TAP-TIS strategy and directions.
Take a more high-level approach to messaging and positioning of products or solutions offer to customers. Collaborate with countries teams and regional cross-functional teams to execute integrated marketing initiatives, including digital, social and traditional channels to ensure that the overall marketing strategy aligns with the company’s goals and objectives.
Analyse market data and customer insights to identifying and targeting key customer segments
Monitor and optimize campaign performance, adjusting strategies to meet overarching marketing goals.
Influence and engage with key markets, focus on customer segmentations (clinical, operations and economic), linking to buying and sales process, market dynamics, to enhance marketing reach and impact, supporting purpose of defend and/or accelerate business growth
Design customer loyalty programs that will help in strengthening brand loyalty and maximizing brand value among existing customers and improve brand value with new and competition users.
2. Downstream marketing (90%)
Oversee all downstream activities including marketing programs and activities, marketing collateral, education tools and material developed by Product Marketing Team, support the commercial teams’ needs, including design of evidence required and collections (data, testimonies, statements, etc).
Facilitate and support in relationships management with potential KOLs & KOLs, and cross-country collaborations among KOLs on academic / scientific initiatives.
Lead in internal marketing communications including newsletters to boost confidence, share best practices, celebrate successes and abreast commercial teams with latest product materials, trends, and competition news.
Proactively understand the learning needs of commercial teams including distributors.
Plan and manage the annual marketing budget
3. Upstream marketing (10%)
Develop in-depth knowledge key healthcare trends with focus on customer needs, therapy progress, new technologies and competitor’s activity
Track competition activity and provide inputs and feedback in regular report out to Global TIS Product & Marketing team
Be a strong advocator for TAP region customers and countries on their needs with supporting facts and evidence to Global TIS Product & Marketing teams.
Facilitates market research / VOCs to assess the customer needs, key trends, current portfolio gaps, market potential, price / value offerings etc.
Collaborate with Global marketing organization to explore and launch new products.
4. Business intelligence and analytics
Proactively learn and understand competitive landscape, market trends and dynamics, analyse market versus business performance, and lead the Product Marketing team to develop and implement action strategies and counterstrategies.
Oversee reporting and analytics updates to ensure timeliness, provide insights to countries, and work closely with countries on defend and/or growth strategy
Measure the effectiveness of marketing campaigns by automation data analysis on campaign performance and adjusting strategies accordingly to optimize results
5. Growth mindset
Ambassador as change agent to shift from device / product selling to solutions – disease based and health economic approach
Proactively offer creative thinking, ideas, and solutions while keeping up to speed on industry innovations, trends, and best practices across functional areas, to increase short-term and grow the long-term business.
Benchmarking with best-in-class industry to identify improvement areas
6. Others
Facilitate and support in annual TAP-TIS Kick-off meeting and all other TAP-TIS initiatives including being the Project manager for select strategic projects
Support and influence in the annual budget planning, forecasting and S&OP management process from the TAP Business Unit side
Cross functional engagement and alignment of strategies and plans with other internal functions including Regulatory Affairs, Legal, Finance, Supply Chain, IT, Medical Affairs, etc.
Education & Experience
Bachelor’s Degree in science related field / nursing or medical related / business administration
3 – 5 years of experience as Product Managers in Medical Device Industry
Preferably someone with Interventional Cardiology experience
Regional exposure is preferred
Strong strategic thinking and marketing acumen
Strong in market research and analysis skills
Ability to work collaboratively across different levels and in multicultural work environment
Leadership and people management skill to foster relationship and influence outcomes
Excellent communication and presentation skills to communicate value and results to all customer segments, and internal stakeholders.
Be creative in problem solving and innovative in marketing ideas to stand out among crowded market.
Note to External Recruitment Agencies:
Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.