Product Marketing Specialist (11 months FTC)
Wood Mackenzie · Edinburgh
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.
Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.
This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
Wood Mackenzie
Intelligence Connected
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. As part of this growth plan, and to help embed a go to market transformation, we a have an exciting opportunity for someone to join the global Marketing team within Product Marketing, supporting the oils & gas portfolios. We are looking for someone who thrives within a fast-paced, dynamic global business, who has a good understanding of the energy markets, and who has a strong sense of storytelling so they can pull together compelling customer narratives across a portfolio of products in support of business priorities.
This role sits at the intersection of Product Marketing, Sales and Growth Marketing, ensuring our portfolio resonates with target customers, supports pipeline progression, and enables upsell and cross-sell opportunities. You will be able to translate portfolio strategy into clear, audience-specific positioning, messaging and commercial enablement that is clearly articulated, understood, and consistently delivered.
While this role is initially a fixed-term contract role, there is the potential to extend this into a full-time role based on need and performance.
Main Responsibilities
Audience & Market Insight
- Define and continuously update personas and workflows for priority audiences
- Develop a deep understanding of customer priorities, challenges, buying behaviours and decision drivers
- Map audience needs to the product portfolio, identifying growth opportunities across all relevant workflows
- Monitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focus
Product Positioning & Messaging
- Partner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and plays
- Ensure messaging is clear, differentiated and consistent across all customer-facing touchpoints
- Define “why WoodMac” for the portfolio within the context of the target audience
Sales & Sales Enablement Partnership
- Develop and maintain high-quality sales enablement tools, including decks, battlecards, objection handling guides and case studies
- Establish strong feedback loops, capturing frontline insight and feeding it into Marketing and other relevant teams
- Support Sales Enablement with the effective adoption of messaging and tools through activation and guidance
Go-To-Market Planning & Execution
- Own product positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals
- Work with Product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools
- As the marketing lead for your product portfolio in go-to-market and planning meetings, share product strategies with wider Marketing teams.
Growth Campaign Support
- Work with Portfolio Marketing to ensure campaign messaging frameworks are grounded in audience insight and accurately position your product portfolio
- Support demand, upsell and cross-sell motions through audience-relevant narratives
- Ensure consistency between campaign messaging and broader portfolio positioning
Performance & Continuous Improvement
- Define and track success measures related to messaging effectiveness, sales enablement impact and audience engagement
- Use data (e.g. pipeline progression, win/loss insights, content usage) to refine positioning and priorities
- Continuously improve messaging, tools and approaches based on performance and feedback
About You
To be successful in this role you’ll have proven experience in B2B portfolio or product marketing, ideally within energy, data or analytics businesses. You will also have experience of working in large, complex matrix organizations. You will also have a deep understanding of end-to-end GTM process and sales-led growth models and pipeline dynamics.
- Proven ability to translate complex product portfolios into clear, compelling customer narratives
- Experience working closely with Sales teams and building impactful enablement strategies (not just assets)
- Strong commercial mindset, with the ability to connect marketing activity to business outcomes
- Excellent stakeholder management and cross-functional collaboration skills
- A growth mindset and solid strategic thinking
- A strong instinct for what will resonate with customers and why
- Strong communication, presentation, story-telling and writing skills
- Strong commercial awareness and understanding of how and where Marketing & Sales aligns and the interlocks and dependencies
- Excellent interpersonal skills and ability to influence and engage peers
- Highly structured, pragmatic, and delivery-focused mindset
- Experience of working autonomously within a matrix organisation
- Experience of working with globally distributed teams.
Working Expectations
- This is a fixed term contract of 11 months, with the potential to extend.
- We are a hybrid working company and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.
- Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov