Manager, Business Development, Industry Groups - Private Capital

White & Case · Hong Kong

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

The Manager, Business Development, Global Clients & Industries, is responsible for the effective execution of industry-led business development activities. This role is specifically aligned with our Private Capital Industry Group and in support of the APAC region.

The role supports the cultivation of relationships with established clients, analyzes market, client, and competitor insight to identify revenue opportunities for the Firm, and coordinates delivery of Industry Group initiatives across practices and regions.

Working closely with Global Industry Group Leader(s), and the broader Marketing & Business Development Function such as Global Strategic Client BD teams, Practice Group BD teams, Marketing & Communications, and Marketing Operations, the role ensures consistent, high-quality, and efficient delivery of business development activity aligned with Firm priorities.

Key responsibilities include:

Support delivery of APAC private capital business development initiatives to drive client engagement, revenue growth and cross-practice collaboration in line with global and firm strategy.
Build and maintain a strong understanding of the private capital industry, key APAC markets and client types, and the firm’s value proposition and services for these clients.
Monitor industry trends and client issues and translate market insights into practical recommendations that inform business planning and go-to-market activity.
Support internal training and upskilling initiatives to enhance lawyers’ understanding of private capital industry developments and client needs.
Act as the APAC business development lead and primary point person for the Private Equity, Investment Funds and Private Credit pillars within the Private Capital Industry Group.
Coordinate internal APAC-focused Industry Group meetings, communications and updates to ensure alignment and effective information sharing.
Lead planning and execution of APAC-related industry events, client trainings and conferences in partnership with Events and Communications teams.
Support APAC go-to-market campaigns and thought leadership initiatives in collaboration with Marketing & Communications, Content and Paid Media teams.
Develop, manage and promote APAC-focused marketing collateral, credentials and industry materials, and support pitches, proposals and RFPs with relevant regional and sector positioning.
Build strong relationships with Business Services and Marketing functions and support awards, rankings and directory submissions, while improving BD processes, reporting, system usage and compliance with firm policies.

Qualifications and experience required:

Bachelor’s degree or equivalent experience; relevant professional qualifications an advantage.
Native-level English fluency required, and additional language skills welcomed, but not essential
Prior experience with private capital clients preferred, which could be private equity and/or private credit
Experience at first-tier international law firm and/or business development roles with private capital focus preferred.
Experience delivering business development or marketing activities within a professional services environment.
Strong organizational skills with the ability to manage multiple priorities and stakeholders.
Ability to analyze insight and data and translate it into practical business development support.
Clear and effective communication skills and a collaborative working style.

This role reports to

Senior Manager, Business Development, Industry Groups - Private Capital

Equal Opportunities

White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.

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