Manager, Global Content & Storytelling
Under Armour · Baltimore · $100,000–$135,000 (stated in the posting)
- Manager, Global Content & Storytelling
- Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Manager, Global Content & Storytelling is responsible for creating and executing meaningful, high-impact content that brings the Under Armour brand to life across presentations, video, and key brand moments.
This role combines exceptional design craft with strategic storytelling—translating business priorities, leadership messaging, and brand vision into clear, compelling narratives that resonate with internal and external audiences.
The candidate will collaborate with internal teammates and external production partners to shape stories, develop creative assets, and ensure all components of a given presentation, event, or piece of content meet the Brand’s high expectations and standards.
Your Impact
Story Development & Narrative Leadership
- Craft compelling narratives in partnership with executives and cross-functional teams for internal and external communications
- Translate complex ideas and brand strategies into clear, engaging, and emotionally resonant storytelling
- Shape story arcs and messaging across presentations, video, and multi-format content
Content Creation & Design Execution
- Design and develop visually impactful presentations aligned to company branding standards
- Concept, script, and oversee the creation of video content and motion graphics to support storytelling needs
- Integrate visual design, motion, and narrative into cohesive, best-in-class content experiences
Creative Direction & Asset Development
- Source, brief, and direct the creation of creative assets (graphics, motion, video) from internal teams and external partners
- Provide creative direction to ensure consistency in brand voice, tone, and visual identity across all outputs
- Determine the most effective medium (presentation, video, animation, etc.) to tell each story
Production & Execution
- Coordinate with on- and off-site production partners (A/V, video, lighting, sound) to deliver seamless execution
- Oversee content delivery for live and recorded events, ensuring technical accuracy and creative quality
- Travel as needed to support key presentations and events, ensuring flawless execution
Partnership & Influence
- Collaborate closely with senior leaders to refine messaging and elevate storytelling clarity
- Serve as a trusted creative partner, influencing how stories are shaped and presented across the organization
- Build strong working relationships across Brand, Marketing, Product, and Communications teams
- Qualifications
- Advanced communication and storytelling skills, with the ability to influence and align stakeholders
- Expert proficiency in Apple Keynote and Microsoft PowerPoint
- Advanced experience with Adobe Creative Suite (Photoshop, Illustrator)
- Strong understanding of corporate branding, layout, color theory, and typography across digital and video formats
- Deep understanding of presentation and production environments, including aspect ratios, video systems, sound, and A/V execution
- Ability to think conceptually and gain buy-in from teammates and senior executives
- Proven ability to operate with speed, precision, and creativity under tight deadlines and high-pressure situations
- Ability to manage multiple projects while maintaining exceptional attention to detail
- Comfort working in a fast-paced corporate environment with high visibility
- Capture high-quality video content across interviews, events, brand campaigns, product and athlete storytelling
- Edit compelling short-form and long-form video content that aligns with brand standards and audience objectives.
- Support live and fast-turn content needs, delivering timely edits for key events, campaigns, and brand moments
- Maintain an organized workflow for media management, project files, archives, and version control.
- Incorporate motion graphics, color correction, sound design, and other post-production techniques to elevate content quality.
- Stay current on video trends, editing techniques, and social media best practices to continuously improve creative output.
- Motion graphic experience strongly preferred
- Bachelor’s Degree
- 7–10 years of relevant experience in design, content creation, or brand storytelling roles
- Experience spanning presentations, video production, and event or executive communications preferred
- Infrequent domestic and international travel
- Willingness to work extended hours and be on-call as projects demand
- Workplace Location
- Location: This individual must reside within commuting distance from our Baltimore HQ office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
- Travel: Minimal
- Licenses/Certifications: N/A
- Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
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- Relocation
- No relocation provided
- Base Compensation
$100,000.00-$135,000.00 USD
Most new hires fall within this range and have th
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