Brand Design Lead
0g Labs · Los Angeles
About the Role
We are hiring a Brand Design Lead to own and evolve 0G's visual identity and brand expression across product, web, social, events, and marketing campaigns. This is a senior, hands-on role for someone who can set creative direction and execute it.
You will work closely with marketing, communications, and leadership to translate brand strategy into consistent visual systems and compelling storytelling across every public-facing surface.
Responsibilities
Own and evolve 0G's brand identity, including typography, color, imagery, motion, and illustration
Build and maintain a scalable brand system: guidelines, templates, and reusable components for use across teams
Ensure brand consistency across web, social, events, content, and presentations
Translate brand and marketing strategy into clear visual systems and narrative-driven creative
Lead creative development for product launches, campaigns, community activations, and ecosystem events
Design or direct social graphics, video content, website updates, keynote decks, and event collateral
Partner with leadership on narrative and positioning, contributing to how the story is shaped rather than only how it is produced
Manage and direct external vendors, freelancers, and agencies as needed
Requirements
Senior-level experience in brand design, brand communications, or creative direction
Experience at a leading brand agency or a globally recognized company
Strong portfolio demonstrating identity systems, campaign creative, storytelling, and high-quality visual execution across both digital and physical formats
Proven ability to partner with senior stakeholders and contribute to brand narrative and strategy
Comfortable working at pace in a startup environment with shifting priorities
Fluent in industry-standard design tools (Figma, Adobe Creative Suite)
Preferred qualifications
Experience in consumer-facing or growth-focused brand work
Background in crypto, AI, or developer-focused products
Motion design, 3D, or video direction capability
Experience supporting PR, event marketing, or integrated campaigns
What we offer
Purpose: The opportunity to contribute to making AI a public good
Growth: A self-directed environment where you can take initiative to shape your role and career
Compensation: Market-competitive compensation including, for most roles, exposure to pre-launch tokens
In addition, 0G Labs is committed to the health and well being of all of our team members. To that end, we provide reimbursements towards a holistic set of experiences and courses:
Core self: Transcendental Meditation
Mind: Landmark Education
Emotion: Art of Communication
Presence: Speech Coach
Body: Fitness, gym and exercise memberships/classes