Director of Brand Strategy, Yahoo Finance

Yahoo · United States · $163,155–$354,965 (stated in the posting)

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The Yahoo Finance Brand Strategy team operates at the intersection of media, capital markets, and commercial innovation. We partner with the world’s leading financial institutions, fintech disruptors, and enterprise brands to build high-impact, content-led advertising programs that resonate with over 100 million monthly investors. Our team transforms market insights, editorial scale, and next-generation ad technologies into compelling commercial narratives that drive multi-million-dollar revenue growth across digital, video, and live event franchises.

Yahoo Finance is the world's #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 100M visitors globally each month, representing over $12 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms.

With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

About the Role:

The Director, Brand Strategy will lead and inspire a high-performing team responsible for developing innovative, client-focused advertising solutions for Yahoo Finance's direct ad sales business. This role combines strategic vision, collaboration across orgs, operational excellence, and a deep understanding of digital advertising to create impactful programs that meet client objectives and drive business growth.

Key Responsibilities:

Strategic Leadership & Team Development

• Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.

• Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.

• Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.

• Drive AI adoption and innovation within the team, identifying opportunities to leverage emerging technologies to enhance strategy, creativity, and operational efficiency.

Cross-Functional Collaboration

• Cultivate strong relationships with key internal stakeholders — including Sales, Account Management, Operations, Editorial, and Product — to ensure seamless execution of strategies.

• Serve as the primary liaison between Editorial and Sales to develop new offerings across personal finance content, market coverage, earnings season, live financial programming, and more.

• Partner with the Product team to shape and innovate roadmaps that drive commercial growth.

• Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.

Brand Storytelling & Problem Solving

• Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.

• Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.

Executional Excellence & Insights

• Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.

• Monitor and analyze campaign performance, identifying opportunities for optimization and ensuring alignment with client KPIs.

• Actively drive brainstorming sessions and client workshops, fostering creativity and trust with key decision-makers.

Qualifications:

Experience & Expertise

• Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years leading teams.

• Experience developing strategies across both B2B (enterprise tech, institutional investing, AI) and B2C (personal finance, business travel, luxury lifestyle)

• Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.

• Expertise in the financial services category — brokerages, asset and wealth management, credit cards, banking, crypto, and insurance — including the regulatory and compliance considerations that shape creative and media execution.

• Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.

• Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.

Skills & Competencies

• Strategic Vision: Ability to align big-picture strategies with actionable plans that deliver measurable results.

• Exceptional Communication: Strong written and verbal communication skills, with the ability to build relationships and influence cross-functional teams and senior stakeholders.

• Analytical Acumen: Proficiency in using insights and data to inform decision-making, evaluate performance, and guide strategies.

• Innovative Thinking: A passion for questioning conventional approaches and delivering client-focused solutions that challenge the status quo.

• Collaborative Mindset: Proven ability to work effectively across teams, fostering alignment and driving collective success.

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

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