Marketing & Events Senior Advisor, Hong Kong
Linklaters · Hong Kong
Purpose
Your role will be to lead the execution of local marketing initiatives, including events, that align with Firm and client and sector strategies, as well as global/regional marketing priorities. You will play a key role in adapting and activating global and regional marketing activities for local impact, ensuring relevance and impact while collaborating with marketing colleagues in other countries to share best practice and improve efficiency.
Your key responsibilities
- Deliver high-impact, high-quality local marketing activities across various channels to engage target audiences, strengthen brand awareness, and support the client and sector strategy.
- Localise global and regional marketing initiatives, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment.
- Plan, organise, and execute local events to the highest standards, enhancing client engagement and positioning the Firm as a market leader.
- Manage local sponsorships and partnerships, strengthening existing relationships and identifying new opportunities that align with the Firm's brand and strategy.
- Analyse local market trends and client insights, using data to shape messaging, refine targeting, and optimise marketing effectiveness.
- Adapt and help to manage local social media and digital content, ensuring alignment with local trends while upholding the Firm's brand identity and global standards.
- Develop insightful reports and presentations, tracking key marketing performance metrics and identifying drivers of success.
- Monitor and engage in digital conversations relevant to the Firm's brand, providing insights and recommendations to enhance reputation and engagement.
- Identify and integrate emerging marketing trends, ensuring the local strategy remains innovative and competitive.
- Work seamlessly with stakeholders across the Firm and across Business Teams to ensure the smooth execution of marketing activities and sharing of best practice.
- Collaborate with regional and global marketing teams to access tools, templates, and expertise.
Your experience
- Proven experience in marketing and events management, ideally in a professional services or corporate environment.
- Strong track record of executing marketing activities that drive engagement and brand awareness.
- Demonstrated ability to plan and deliver high-quality events, from conception to execution, with a focus on client engagement.
- Experience managing sponsorships and partnerships, including evaluating opportunities and building strategic relationships.
- Strong analytical skills with experience using data-driven insights to refine marketing strategies and measure effectiveness.
- Hands-on experience managing social media and digital content, ensuring alignment with market trends and brand identity.
- Proficiency in developing reports and presentations, with the ability to track key performance metrics and communicate insights effectively.
- Experience in monitoring brand conversations and making recommendations for reputation management.
- Knowledge of emerging marketing trends and ability to apply innovative approaches.
- Excellent stakeholder management skills, with experience working cross-functionally and collaborating with regional/global teams.
The Team
You will be welcomed into the BDM function as a key part of the team. BDM is a globally diverse group of specialists dedicated to driving revenue growth, nurturing our priority client relationships, and strengthening the firm’s reputation.
In this role, you will be supported by and collaborate closely with the local team and the broader BDM function. Our team thrives on a collegiate atmosphere with a strong focus on teamwork and collaboration with colleagues.
Alongside our lawyers, the BDM function is committed to creating, developing, and executing business development and marketing initiatives that drive growth and align with the firm's strategic goals.
The role within BDM promises a diverse array of tasks and projects.
You will encounter significant opportunities for learning and growth within a nurturing and supportive environment. We look forward to expanding our team with individuals who share our drive, forward-thinking mindset, and enthusiasm.
- Linklaters is a global law firm, providing legal services in 20 countries through 30 offices.
- Linklaters is a people business. Being best in class in the eyes of our clients means that our people must be exceptional.
- We look not only for brilliant minds, but for people who will thrive in our environment: people who love working collaboratively and demonstrate the innovative, efficient, agile, entrepreneurial, and responsible mind-set we aim to bring to every interaction.
- Ours is an environment of outperformance. We achieve this not with targets and incentives, but by fostering a positive, supportive, fair, and open atmosphere.
- We respect and value difference but insist on inclusivity. We celebrate all aspects of diversity and challenge any form of bias. This is vital to our ability to work as one team, with a common goal.
What sets us apart
At Linklaters
- We offer a truly global work experience and the opportunity to be involved in strategic projects that drive innovation and shape the future of our business
- We belong to a firm that embodies its corporate social, environment, and governance responsibility commitments
- We remain focused on talent and having the best people which will result in a diverse workforce
- Having got the best people, we want them to feel included, valued and respected so they can perform at their best
- We advocate speak-up culture to empower our people in sharing their voices and an open-door policy to ensure they are listened to
- We invest in custom-fit career paths for our people in line with their talents and aspirations
- We provide agile working solutions to meet the changing needs of our people and our business
- We are committed to people first relationships based on mutual trust, respect, and appreciation
- We support the health and wellbeing of our people, providing a safe space to talk about emotions and mental health with access to expert advice as needed
- We invest in developing leaders of the future who demonstrate emotional intelligence and a passion to discover, coach and develop the talents of others
Technical Skills:
This list of duties and responsibilities above is not exhaustive. It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.
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