Global Social Listening & Insights Manager
AB InBev · New York City · $165,000–$185,000 (stated in the posting)
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
ABOUT THE ROLE
The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock opportunities for AB InBev and our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, as well as gathering consumer and category insights, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.
Key Accountabilities of Position
- Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
- Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
- Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
- Category Analysis: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
- Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
- Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
- Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
- Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
- Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies
REQUIRED SKILLS
Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field
Technical
- Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
- Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
- Strong data interpretation and visualization skills
- Experience with advertising and creative campaign measurement
Soft:
- Strong analytical and critical-thinking abilities
- Strong storytelling and presentation skills with C-Suite level stakeholders
- Deep fluency in today’s culture and shifting media behaviors
- Ability to communicate data-driven insights
- Curiosity and adaptability to navigate fast-evolving digital landscape
- Collaborative mindset with ability to work across functions
Work Location: New York, NY (onsite)
What We Offer
Salary: $165.000 - $185.000 + Bonus
- Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next