Associate Category Head - Marketing Key Account Management
aCommerce · Bangkok
Job purpose:
As a Marketing Key Account Manager (MKAM) at aCommerce, you will lead strategic paid media planning and execution for top e-commerce clients across Southeast Asia. Your primary responsibility is to ensure that integrated campaigns across Meta, Google, TikTok, Shopee, Lazada, and other online media effectively drive traffic, conversions, and revenue growth.
You will act as the key liaison between clients and internal teams—including paid media, SEO, CRM, platform specialists, and other key stakeholders—overseeing campaign performance, aligning execution with client KPIs such as GMV and ROAS, and providing strategic insights that drive business impact.
Job Responsibilities:
Client Management
- Serve as the key strategic contact for assigned e-commerce clients.
- Understand client business goals and translate them into actionable digital marketing plans.
- Lead client communications and performance reviews.
- Provide clear briefs and direction to internal teams.
- Maintain strong client relationships and ensure high satisfaction.
Campaign & Project Coordination
- Oversee and manage the execution of campaigns across various platforms.
- Collaborate with internal teams including media planners, creatives, SEO, CRM, and marketplace specialists.
- Ensure campaigns are launched on time, within budget, and meet quality standards.
- Monitor progress, troubleshoot issues, and ensure alignment with overall strategy.
Media, SEO & CRM Collaboration
- Coordinate with MPS (Media Planning Specialist) to develop strategic media plans.
- Review and ensure the completeness and quality of media plans before presentation to clients.
- Ensure SEO and CRM initiatives are aligned with overall campaign objectives.
- Facilitate integration of media, SEO, and CRM efforts to drive performance.
Platform Expertise & Strategy
- Leverage platform-specific knowledge across Meta, Google, TikTok, Shopee, Lazada, and other online media
- Advise clients on platform trends, ad formats, and marketplace best practices.
- Guide optimization strategies to improve ROAS, conversion rates, and customer engagement.
Reporting & Analysis
- Review and consolidate campaign performance data and reports.
- Analyze metrics such as GMV, ROAS, CTR, and CPC to derive actionable insights.
- Present reports and strategic recommendations to clients.
- Use data to inform future media planning and creative direction.
Key Requirements:
- Bachelor’s degree in communications, marketing, public relations, or a related field.
- 6+ years of experience in digital marketing, client servicing, or performance marketing (e-commerce or agency background preferred).
- Team Leadership & Mentorship: Proven ability to lead, motivate, and develop a team of account managers or specialists. Experience in workload management, coaching junior talent, and fostering a high-performance culture.
- Strategic Stakeholder Management: Ability to influence internal cross-functional teams (Media, SEO, CRM) and lead high-level discussions with C-suite or Brand Lead clients.
- Analytical Mindset: Strong ability to leverage data for decision-making and translate complex metrics into executive-level narratives.
- Platform Expertise: Deep understanding of online media platforms including Meta, Google, TikTok, Shopee, and Lazada.
- Project Management: Proven track record of managing multiple large-scale projects simultaneously under tight deadlines.
- Communication: Excellent written and verbal communication skills; ability to present complex strategies clearly.
- Technical Proficiency: High command of MS Office (Excel, PowerPoint, Word).