Senior Specialist - Marketing Key Account Management
aCommerce · Bangkok
Job purpose
As the Communication Planning and Strategy Executive at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem.
The role of CPS is to be part of the collaborative team, which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client’s e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor.
Job Responsibilities:
Communication Strategy:
- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
- Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
- Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Key Requirements
- Bachelor's degree in communications, marketing, public relations, or a related field
- 3-5 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
- Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication and presentation skills.
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command in English