Senior Associate, Product Designer
AIA Group · Singapore
Do meaningful work with us. Every day.
At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.
The Senior Associate, Product Designer is responsible for designing intuitive, high-quality digital experiences across Amplify Health’s products. This role partners closely with Product, Engineering, and Data teams to translate user needs and business objectives into thoughtful, user-centered solutions.The Senior Associate contributes across discovery, design, and delivery, applying strong product thinking, visual and interaction design skills, and systems thinking to solve complex problems. Operating as a hands-on individual contributor, this role balances craft excellence with practical execution, ensuring designs are usable, scalable, and aligned with established design standards and product goals.
Responsibilities
1) Problem Framing & Discovery
- Partner with Product, Engineering, Data, and Design teammates to understand problem statements and success criteria.
- Translate user feedback, research findings, and business goals into clear, user-centered design challenges.
- Contribute to discovery activities by exploring user needs, assumptions, and constraints.
- Ensure design solutions are informed by real user and operational insights.
2) Domain & Workflow Design
- Build a strong understanding of key domains, user roles, permissions, and workflows.
- Design user flows and journeys for defined features or workflows, considering dependencies and edge cases.
- Balance usability, technical constraints, and scalability within assigned problem spaces.
3) Design as Product Thinking
- Approach design work with an understanding of product goals and user outcomes.
- Identify opportunities to simplify experiences, improve clarity, and reduce friction.
- Articulate design decisions, trade-offs, and user impact to product partners.
- Advocate for user needs within given business and delivery constraints.
4) Visual, Interaction & Design Systems
- Apply system-level thinking to ensure consistency across platforms and products.
- Contribute to and help maintain the design system, including components, patterns, and usage guidelines.
- Ensure parity between design files and coded components, safeguarding system integrity.
- Maintain high standards for interaction, visual, and UI design.
5) Research, Validation & Iteration
- Participate in research and usability testing activities to validate designs.
- Use qualitative and quantitative insights to inform design improvements.
- Iterate designs based on feedback from users, stakeholders, and delivery teams.
- Support experimentation and learning through prototypes and testing.
6) Collaboration & Stakeholder Alignment
- Work closely with Product, Engineering, and Data partners throughout discovery and delivery.
- Clearly communicate design rationale, assumptions, and trade-offs.
- Use design artifacts (flows, wireframes, prototypes) to support alignment and decision-making.
- Engage constructively in design critiques, giving and receiving thoughtful feedback.
7) Quality & Delivery Oversight
- Maintain high standards for UX, UI, interaction design, accessibility, and overall design quality.
- Review work for consistency with principles, patterns, and standards.
- Balance speed and polish to ship high-quality experiences.
8) AI-Assisted Design Exploration
- Use AI tools responsibly to support idea generation, exploration, and iteration where appropriate.
- Apply judgment to evaluate and refine AI-generated outputs.
- Stay informed about emerging AI-assisted design practices and tools.
Candidate Profile
Experience and Qualifications
- Over 5 years experience in product design.
- Strong interaction, visual, and systems design capabilities.
- Experience designing both B2C journeys and data‑intensive B2B workflows.
- Good data literacy, including comfort with metrics, data structures, dashboards, tables, and visualizations.
- Proficiency in Figma; familiarity with Miro, Storybook, Jira, Confluence, and Agile processes.
- Ability to simplify complexity into clear, actionable, user‑centered experiences.
- Knowledge of accessibility principles and inclusive design practices.
- Strong communication, collaboration, stakeholder management and cross‑functional alignment skills.
- Familiarity with usability testing, validation methods, and evidence-based design.
- Experience with AI‑assisted design tools is beneficial.
- Bachelor’s degree Computer Science, Design, HCI or related field.
Competencies & Core Characteristics:
We are seeking a professional who embodies the following competencies and characteristics essential for success in our scale-up environment:
- Technical Domain Expertise: Solid understanding of digital product ecosystems, design systems, and front-end technologies. Familiarity with emerging tech such as AI-driven design, AR/VR interfaces, and voice UX.
- Strategic Architect: Ability to translate business objectives into a cohesive design vision and roadmap. Skilled in balancing user needs, technical feasibility, and business goals.
- User-Centric Mindset: Commitment to accessibility, inclusivity, and ethical design practices. Empathy for users and ability to advocate for their needs throughout the product lifecycle.
- Unifier & Cross-Functional Influencer: Naturally breaks down silos and creates a "one company" front. Gains buy-in from cross-functional, internal and external stakeholders through compelling insights and storytelling.
- Data-Driven Decisiveness: Competence in using analytics, usability metrics, and behavioural data to inform design decisions. Comfortable with A/B testing, heatmaps, and conversion optimization.
- Adaptable & Resilient Operator: Thrives in fast-paced, agile environments with shifting priorities. Ability to manage ambiguity and drive clarity in complex challenges.
- Insatiable Curiosity: Continuously seeks out new market insights, competitive trends, and innovative commercial models. Asks probing questions, challenges assumptions and status quo.
- Coach & Talent Multiplier: A genuine passion for developing people. Proven ability to hire exceptional talent, delegate effectively, and create a culture of accountability and continuous learning. A player-coach who leads by example.
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