Senior Developer - Salesforce Marketing Cloud
Accendra Health · India
At Accendra Health, we understand that healthcare is complex, and we’re here to make it easier. We help deliver care beyond traditional settings, making essential products and services more accessible through every stage of life. As part of the care team, our teammates play a critical role in delivering personalized, long-term care for the patients we serve.
With deep expertise promoting health outside the hospital and a presence in communities nationwide through our Apria and Byram Healthcare brands, Accendra Health does more than just deliver the essentials.
If you’re interested in meaningful work with impact, explore our career opportunities and join us in our purpose of Bringing Care To Life™.
Title: Senior Developer, Salesforce Marketing Cloud
Reporting to – Director, IT Applications
Scope
Accendra Health is seeking an experienced and highly skilled Senior Salesforce Marketing Cloud Developer to join our team. The ideal candidate will have hands-on expertise in Salesforce development you will participate in and drive Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle. An integral part of your role will be working with internal business teams to further our digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise business in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Responsibilities
Aspects of what we need
Solution Implementation:
- Utilize knowledge of Marketing Cloud to enhance customer-facing and internal processes, mobile connect experience, SMS campaigns, and experience with APIs
- Develop, configure, implement and data migration working with Marketing Cloud and other integrations
- Collaborate with cross-functional teams to design, implement, and optimize Marketing Cloud solutions
- Communicate project concepts and outcomes to client project stakeholders
- Design and delivery of solutions in Email Studio including A / B testing
- Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources like Snowflake
- Conduct user training and actively promote user adoption of Marketing Cloud
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
- Take ownership of projects and deliver quality solutions within timelines
- Collaborate with business stakeholders to gather and analyze requirements, and provide innovative solutions aligned with Accendra Health’s core values.
Integration & Technical acumen:
- Build and maintain integration between Salesforce and other enterprise systems
- Ensure the quality and performance of the implemented solutions through code reviews, testing, and optimization.
- Collaborate with cross-functional teams to integrate Salesforce with other systems and external data sources
- Ensure adherence to best practices, coding standards, and security protocols
- Troubleshoot and resolve issues, ensuring platform stability and performance
Qualifications
- 5+ years of hands-on Salesforce development experience
- Ability to work with clients to design customer journeys, and associate data models.
- Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
- Understanding how to build a custom preference center
- Conceptual understanding, to be able to establish data models, work with API’s and configurations
- Knowledge of some of the programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language
- Experience with Salesforce CRM (Sales & Service Cloud, Communities)
- Strong understanding of data modeling, database design, and data security principles
- Excellent problem-solving, analytical, and troubleshooting skills
- Strong communication and collaboration skills, with the ability to coordinate with cross-functional teams. Experience in mentoring team members
Work Hours:
- This role requires working in India Standard Time (IST) hours during a portion of US hours to ensure seamless collaboration with US teams
- Working hours 2 pm – 11 pm IST/ 3 pm IST – 12 Midnight / 5 pm IST – 2 am IST (will be decided)
Additional Qualifications
The following areas would be a plus
- Snowflake integration
- Certified Marketing Cloud Consultant
- Certified Marketing Cloud Email Specialist
If you feel this opportunity could be the next step in your career, we encourage you to apply.
Accendra is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.
Note: Accendra is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at our Company via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of our Company. No fee will be paid in the event the candidate is hired by our Company as a result of the referral or through other means.
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