Growth Marketing Lead - Fintech
ARVO · Cape Town · ZAR 40,000/month (stated in the posting)
Growth Marketing Lead
- Location Cape Town / Stellenbosch, Western Cape
- Full-time permanent position
- Hybrid (mostly remote with meeting in Century City once a week out of tax season)
- Compensation: R40 000-R60 000 per month
Job Overview
Our client is an innovative South African technology business that has built a trusted digital platform serving millions of users each year. As they continue to grow, they are looking for an experienced Growth Marketing Lead to build and optimise a scalable growth engine that drives customer acquisition, conversion and retention.
This is a hands-on leadership role suited to a commercially minded marketer who thrives on experimentation, data-driven decision-making and continuous optimisation. Working closely with the CEO, Product and cross-functional teams, you'll own the entire customer journey- from first interaction through activation, conversion, retention and re-engagement.
If you enjoy combining strategy with execution and can confidently turn marketing data into measurable business growth, this could be the ideal opportunity.
Key Responsibilities
- Develop and execute the company's growth marketing strategy across all customer acquisition and retention channels.
- Own conversion rate optimisation across the customer journey, identifying opportunities to improve user experience and increase conversions.
- Manage paid acquisition campaigns and marketing budgets, ensuring strong return on investment.
- Lead email marketing and customer lifecycle campaigns, including segmentation, automation and re-engagement initiatives.
- Drive SEO strategy and content optimisation to increase organic traffic and customer acquisition.
- Develop growth initiatives in collaboration with strategic partners to maximise customer activation.
- Build reporting dashboards and monitor key performance metrics across the marketing funnel.
- Design and execute structured growth experiments, using data and insights to continuously improve performance.
- Work closely with Product and other business functions to remove friction points and improve the customer experience.
Requirements
Requirements
- Minimum of 3 years' experience in growth marketing, performance marketing or digital marketing.
- Proven track record of driving customer acquisition, conversion optimisation and revenue growth.
- Experience managing paid digital marketing campaigns across multiple channels.
- Strong knowledge of email marketing, customer lifecycle management and marketing automation.
- Practical experience with SEO and content-led growth strategies.
- Strong analytical skills with experience interpreting funnel metrics, customer acquisition costs and attribution data.
- Experience planning, executing and measuring A/B tests and growth experiments.
- Excellent written communication and stakeholder management skills.
- Experience within fintech, financial services or another regulated industry would be advantageous.
Other Requirements
- Commercial mindset with a strong focus on measurable business outcomes.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Naturally curious with a passion for testing, learning and continuous improvement.
- Able to balance strategic thinking with hands-on execution.
- Strong collaboration skills and the ability to influence cross-functional teams.