Demand Generation Manager
Audiohook · United States
Role Overview
The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.
Key Responsibilities
Coordinated GTM
Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions
Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team
Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales
Digital Marketing & Campaigns
Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
Manage paid media budget across LinkedIn, Google, programmatic, and industry publications — optimizing for CAC, pipeline velocity, and ROI
Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports
Marketing Operations & Analytics
Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems
Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings
Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring
Cross-Functional Collaboration
Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews
Communicate clearly and proactively in a remote-first environment
Qualifications
Required
5+ years of B2B demand generation experience
Proven track record of building demand programs from scratch and scaling them — not just optimizing existing playbooks
Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)
Deep fluency in paid media — particularly LinkedIn, Google, and programmatic — including campaign architecture, audience strategy, and performance optimization
Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data
Excellent written communication and the ability to brief creative, agency, and internal partners
Preferred
Experience in adtech, martech, or SaaS
Experience running ABM programs at scale
Experience in a startup or high-growth company
Comfort using AI tools to plan campaigns, draft copy, and analyze performance
What We Offer
Fully remote work environment
Competitive salary and equity opportunities
Performance bonuses
Health, dental, and vision benefits
Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
Flexible PTO and remote-friendly culture
Bi-annual Corporate Offsites
Opportunity to help shape a function at a rapidly scaling tech company