Senior Engineer, Website & GTM Systems

AvePoint · Jersey City

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About the Role 

AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. 

This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation. 

Key Responsibilities 

Hands-On Engineering (~30% of Time) 

• Build, test, and maintain integrations, scripts, and automations across the GTM tech stack. 

• Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools. 

• Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows. 

• Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development. 

• Validate technical designs through direct implementation and prototyping before handoff or scale-up. 

Strategic Technology Planning and Delivery (~70% of Time) 

Own GTM technical roadmap 

• Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform. 

• Maintain AvePoint’s GTM architecture and integration strategy that improves scalability, measurement, and governance. 

Support web front-end and back-end infrastructure   

• Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure. 

• Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms. 

• Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities. 

• Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability. 

Own technical planning and delivery  

• Provide technical delivery guidance and draft technical requirements as senior technical contributor.   

• Implement SCRUM practices to increase delivery speed and predictability. 

Support data infrastructure and measurement foundations 

• Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle. 

Support compliance, privacy, and security by design 

• Architect global consent logic and privacy orchestration, including cookie compliance platforms such as Osano, while protecting measurement and data integrity. 

Job Requirements 

Engineering Delivery  

• Proven experience as a senior technical contributor owning delivery outcomes, including roadmap planning, dependency management, risk mitigation, and stakeholder alignment. 

• Strong operational execution with SCRUM-based delivery, sprint planning, and measurable throughput improvements. 

• Comfortable operating as both a technical business partner able to direct technical strategy and personally execute hands-on engineering work. 

Cloud, Infrastructure, and Web Platform 

• Familiarity with modern website infrastructure and cloud platforms such as Microsoft Azure, including CDN, networking, Kubernetes, DNS, and web application delivery concepts. 

• Solid grounding in cloud architecture and web delivery (CDN, DNS, SSL/TLS, caching) plus event-driven, serverless, and API integration patterns. 

• Proven track record designing and delivering large-scale web applications with a focus on reliability, performance, security, and cost efficiency. 

Application & Languages 

• Languages: JavaScript, TypeScript, HTML, CSS, SQL, Python  

• GTM Applications and Platforms: Craft CMS, React, Astro, Node.js, REST APIs, CRM, Marketing Automation, GraphQL, Redis, Microsoft Azure, GitHub/GitLab, Osano, Google Tag Manager, GA4, Postman, Zapier/Make, Segment, BigQuery 

Headless CMS and Modern Frontend Architecture 

• Experience supporting headless CMS and modern frontend architectures such as Craft CMS, Astro, GraphQL APIs, SSR/ISR rendering models, and API-driven content delivery. 

DevOps, CI/CD, and Deployment 

• Working knowledge of CI/CD workflows, Git-based development practices, and deployment tooling using platforms such as GitLab or GitHub. 

Caching, Automation, and Performance 

• Understanding of caching strategies, webhook-driven automation, CDN cache invalidation, and Redis-based application caching. 

Website Cookie Compliance 

• Privacy orchestration experience with the ability to architect global consent for website cookie compliance software such as Osano, TrustArc, or OneTrust. 

AI-Assisted Development 

• Ability to use AI-assisted development tools such as GitHub Copilot or Google AI Studio to accelerate troubleshooting, scripting, automation, and integration development. 

Foundational Technical Literacy 

• Web fundamentals: understands what HTML, CSS, and DOM elements are, enough to guide an AI tool to scrape or modify them. 

• API logic: understands REST APIs and JSON structures, and how to use tools such as Postman, Zapier, or Make. 

• Data literacy: basic SQL knowledge to query data in tools such as Segment or BigQuery. 

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