Salesforce Marketing Cloud (SFMC) Specialist
AvePoint · Singapore
Key Responsibilities
- Platform Maintenance & Operations
- Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.
- Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
- Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.
- Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.
- Client Guidance & Enablement
- Act as the subject matter expert (SME) on SFMC functionalities and best practices.
- Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).
- Support onboarding and training sessions for client teams on campaign management and reporting.
- Translate client requirements into SFMC capabilities and workflows.
- Feasibility Assessment & Solution Advisory
- Assess new marketing or integration requests for technical feasibility within SFMC.
- Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.
- Provide effort estimation, solution options, and highlight possible constraints to stakeholders.
- Collaborate with architects or developers to design scalable and sustainable solutions.
- Campaign Support & Optimization
- Monitor campaign performance and provide insights or recommendations for optimization.
- Documentation & Process Improvement
- Maintain documentation of configurations, processes, and changes within the system.
- Propose and implement improvements to streamline operational workflows and reduce manual overhead.
- Stay updated on new SFMC features and releases, advising clients on potential adoption.
Required Skills & Experience
- Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
- Strong understanding of data extensions, subscriber management, and marketing automation.
- Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).
- Excellent client communication and stakeholder management abilities.
- Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.
- Experience in feasibility analysis and solution design for marketing and integration requests.
- Critical thinking to assess options, limitations, and suggest scalable solutions.
Desirable Attributes
- Experience mentoring or training junior staff.
- Proactive in process improvement and documentation.
- Ability to work independently and as part of a cross-functional team.