Private Events Sales & Marketing Manager - Buddy Holly Hall
ASM Global · Lubbock
POSITION: Private Events Sales & Marketing Manager
DEPARTMENT: Sales & Marketing
REPORTS TO: GM
FLSA STATUS: Full-time, Exempt, Salaried + Commission
LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
Sales & Business Development
- Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
- Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
- Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
- Prepare and deliver professional sales presentations to prospective clients and stakeholders.
- Conduct venue tours and showcase facility capabilities to potential clients.
- Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
- Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
- Travel as required for sales calls and business development activities.
Event Booking & Client Management
- Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
- Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
- Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
- Maintain accurate booking records and event information within the facility booking system and CRM platforms.
- Manage tentative, definite, contracted, and lost business files.
- Coordinate event insurance requirements and ensure all required client documentation is obtained.
- Maintain and update the master calendar of bookings and events as related to private events.
- Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
- Coordinate development and distribution of post-event evaluations and client feedback programs.
Marketing & Revenue Generation
- Develop and implement marketing initiatives to increase awareness of private event offerings.
- Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
- Serve as support for event and staged marketing as needed or assigned.
- Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
- Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
- Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
- Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.
Internal Coordination & Administration
- Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
- Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
- Maintain organized and up-to-date client records, contracts, correspondence, and sales reports.
- Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
- Assist with event management responsibilities as needed to ensure a exceptional client experience.
- Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
- Minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field
- Experience managing event bookings, contracts, and client relationships preferred
- Supervisory or leadership experience preferred
- Excellent sales, negotiation, and relationship-building skills
- Strong written, verbal, and presentation communication skills
- Outstanding organizational, planning, and time-management abilities
- Strong attention to detail and commitment to customer service
- Proficiency with Microsoft Office Suite, CRM systems, and booking management software
- Ability to analyze sales data and develop actionable business strategies
- Bachelor's degree in hospitality, Marketing, Business Administration, Event Management, or related field preferred
WORK ENVIRONMENT & TRAVEL
Location: On-Site at Buddy Holly Hall, Lubbock, Texas with flexibility for business development travel as required. Ability to work non-traditional hours during private events.
COMPENSATION
Competitive salary commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan. This role is salaried + commission.
NOTE
The responsibilities described above are representative of the nature and level of work assigned and are not intended to be an exhaustive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Responsibilities may be modified at any time based on business needs.
Legends Global is an Equal Opportunity/Affirmative Action Employer and encourages Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply.