Director of Marketing
ASM Global · Rockford · $70,000–$80,000 (stated in the posting)
POSITION: Director of Marketing
DEPARTMENT: Marketing
REPORTS TO: Doug Johnson - AGM
FLSA STATUS: Exempt
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
THE ROLE
The Director of Marketing will lead revenue focused, strategic planning and execution across multiple lines of business within the BMO Center, Coronado Theatre, and Davis Park. Responsibilities span digital and traditional marketing, external communications, creative oversight, partner integration, and high-level project management while ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence.
This position operates within a collaborative dual reporting structure – reporting directly to the venue Assistant General Manager while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.
ESSENTIAL DUTES AND RESPONSIBILITIES
Touring Event Marketing
- Regularly review ticket sales metrics and apply marketing tactics to drive awareness and sales as needed.
- Collaborate with promoters to lead venue marketing support, planning and timeline management for all touring events.
- Initiate and execute digital marketing efforts for large-scale campaigns, driving ticket sales, and maximizing event awareness.
Lines of Business & Revenue Generation
- Collaborate with venue sales team and Legends Global Home Office to develop and implement premium seating and private event specific revenue-generating marketing campaigns.
- Utilize data and CRM platforms to build targeted marketing campaigns that increase ticket conversions and repeat guest visitation.
- Manage in-venue digital and static assets to maximize ancillary revenues.
Paid / Traditional Media
- Own strategy and execution of paid media across all channels.
- Understand, review, and measure all campaigns against revenue-focused KPIs.
- Work directly with media partners for value-add opportunities and execution support.
- Own the indirect marketing budget ensuring appropriate resources are allocated to drive revenue opportunities.
Social & Digital Marketing
- Oversee venue calendar and content posting cadence.
- Develop strategy and lead team execution, including competitive analysis, data reporting, and platform updates.
- Oversee social listening and metrics evaluation in Sprout Social.
- Maintain and optimize all owned digital assets (website, socials) to ensure a frictionless path to purchase.
Media Relations & Creative Oversight
- Directs the public relations image of the facility.
- Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
- Acts as facility spokesperson and liaison with the general public.
- Assign or create all creative content and designate workload by bandwidth and revenue-focus for all above items.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
It is expected that Legends Global leaders fulfill each essential duty with creative energy and focused optimism, bringing an eagerness to embrace rapidly advancing marketing technology and AI to raise the bar for the venue. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s Degree or equivalent in marketing or related field
- 5-10 years of marketing experience
- Previous experience in entertainment and/or venue marketing preferred
SKILLS AND ABILITIES
- Ability to work in a team-oriented environment and effectively influence and communication with clients
- Professional verbal and written communication skills
- Candidates should possess excellent time management, strong work ethic, and organizational skills
- Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
COMPENSATION
$70,000 - $80,000 commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: Rockford Complex (BMO Center, Coronado Theatre, and Davis Park) Rockford, IL
NOTE:
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Logan Colburn
Human Resources & Accounting Manager
779-774-9365
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