Country Manager - Belgium
Betsson Group · MT
You will have full P&L responsibility for the Belgian market, driving commercial performance and customer value across online casino, sportsbook and a retail sportsbook network of more than 400 points of sale. The role requires deep gaming industry expertise, a strong product and CRM background, and the ability to operate across multiple jurisdictions. The successful candidate will be French-speaking and will work closely with central and local teams to deliver the market strategy in line with regulatory requirements.
Responsibilities
- Lead and develop a high-performing team of local experts and professionals.
- Drive sustainable revenue growth and customer value through product performance, customer engagement and lifecycle optimisation.
- Develop and implement the local market strategy and annual plans, managing the market budget and working closely with central teams to align product, CRM and commercial priorities.
- Own the customer lifecycle from onboarding and activation through retention, loyalty and reactivation, using customer insights and performance data to identify opportunities.
- Partner with Product and CRM teams to improve the customer proposition, product experience and customer journeys. This role does not own local marketing strategy or marketing campaign execution.
- Use customer feedback, behavioural insights and performance metrics to identify friction points and improve the end-to-end customer experience.
- Optimise day-to-day market operations and commercial performance to achieve quarterly and annual targets.
- Ensure market activities and customer journeys comply with applicable local regulations across the relevant jurisdictions.
- Monitor competitors, product developments, customer behaviour and regulatory changes across multiple jurisdictions.
Requirements
- Bachelor’s degree in business, management, or a related field, or equivalent practical experience.
- Extensive senior-level experience in the gaming industry, with a strong track record in product, CRM, customer lifecycle management or commercial operations. Marketing-focused profiles are not the target for this role.
- Experience operating across multiple jurisdictions, with the ability to adapt commercial and product priorities to different regulatory and market environments.
- Direct experience in the Belgian market and a strong understanding of its gaming landscape.
- Solid people leadership and stakeholder management experience.
- Deep knowledge of online casino and sportsbook, with a proven track record of delivering commercial results in the gaming industry.
- Experience with gaming retail operations is an advantage.
- Fluent French, with strong verbal and written communication skills. English proficiency is also required for collaboration with central teams.
- Strong project management skills, including the ability to coordinate multiple initiatives and stakeholders.
- Strong analytical skills, with a data-driven approach to product performance, CRM and commercial decision-making.
- Proactive, accountable and results-oriented, with a practical approach to problem-solving.
- Comfortable working in a fast-paced, evolving and regulated environment.
What you will get
- Working with a great team of people were teamwork, support and learning is our passion
- Working within a dynamic and fast paced industry.
- Competitive remuneration package and relocation support to Malta available.
- Hybrid structure with the option to work remotely twice a week.
- Healthcare plan.
- Fabulous office and work environment in one of Malta’s prime locations.
- On the job training by skilled people who have sound experience in the industry.
- Multiple company events throughout the year, and fun team building events.
- Dedicated time for training through online platforms.