Performance Marketing Manager

Bigger Games · Istanbul

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We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team.

At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

ABOUT THIS ROLE:

• Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.

• Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.

• Work closely with ad networks and manage the relationships

• Analyze the UA data and identify the growth opportunities

• Understand the market dynamics, UA tools and users to improve the whole UA process

• Work together with marketing artists to create better-performing creatives

• Closely follow the competition and gather market intelligence to establish new best practices

• Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

• University degree in Engineering, Mathematics, Economics or relevant fields

• 5+ years minimum relevant business / market experience

• Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.

• Outstanding analytical skills to make data-driven decisions and strength in data analysis

• A good sense of gameplay experience and special attention to detail

• Strong knowledge and interest in mobile gaming

• Being results-oriented and metric-driven

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