Sales Development Representative

Blacksmith Agency · South Africa

Apply on the company website

Reports To: Director of Business Development

About Blacksmith Agency (BSA)

BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception.

Role Overview

We’re hiring Sales Development Representatives who are hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers.

You’ll work directly with our BSA sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients.

This role is not about spamming a list, it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints.

Key Responsibilities

• Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack)

• Identify decision-makers and create accurate contact lists

• Craft and execute personalized outbound sequences via email, LinkedIn, and phone

• Book qualified discovery calls for AEs

• Maintain clean records in Salesforce and SalesLoft

• Work with the sales team to test messaging, optimize targeting, and tighten feedback loops

• Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.)

• Stay sharp on industry trends, client case studies, and our core service offerings

Requirements

• 2 years in a similar SDR or BDR role (agency or SaaS experience is a plus)

• Strong written communication, must be able to personalize outreach and speak in BSA’s tone

• Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo

• Comfortable using Salesforce and managing your own pipeline

• Gritty, curious, and coachable, you seek feedback and implement it fast

• Confident speaking with directors, marketing managers, and C-level execs

Bonus Points If You

• Understand agency sales cycles or web design/development

• Have tested outbound strategies or written cadences before

• Have booked $50K+ project deals or enterprise retainers

What You’ll Get

• Base + performance-based commission (with accelerators)

• High visibility with leadership and AE team

• Access to modern outbound tools and a sharp ICP

• Fully remote work and a flexible schedule

• The chance to grow into AE or strategy roles as you prove results

• Great coaching and leadership daily to set you up for success

Part of our application requires you to complete a Predictive Index Assessment - which you can do here. SDR PI Assessment

Once completed, please apply for the role and our Talent Advisory team will be in touch with you within 3 to 4 business days.

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