Assistant Performance Marketing Manager

Charles & Keith · Singapore

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We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

We are seeking a highly strategic, data-driven Assistant Manager of Performance Marketing to lead the customer acquisition and retention roadmap for pedroshoes.com. This leadership role goes beyond daily channel management; you will own the overarching performance media mix, forecast multi-channel budgets, and architect data solutions to drive sustainable business growth. You will guide junior team members and partner closely with cross-functional teams to ensure digital advertising efforts seamlessly intersect with our commercial, UX, and brand objectives.

RESPONSIBILITIES:

Strategic Planning & Media Mix Ownership

• Develop, own, and execute the comprehensive full-funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
• Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans.

Budget & Forecasting

• Own the multi-channel digital marketing budget.
• Forecast spend, model ROI scenarios, and dynamically reallocate funds across platforms and regions to maximize total ecommerce profitability and efficiency.

Advanced Analytics & Reporting

• Lead the translation of complex campaign data into strategic business insights.
• Build, maintain, and analyze clear executive dashboards (using tools like Excel, Looker Studio, or Power BI) to provide deep-dive analysis into full-funnel performance, customer acquisition costs, and channel attribution.

CDP & Retention Strategy

• Leverage Customer Data Platforms (CDP) to build advanced audience segmentation.
• Drive the strategy for highly personalized, automated marketing flows that increase customer retention and lifetime value.

Creative Strategy & Direction

• Act as the strategic bridge between data and design.
• Provide data-backed creative direction and comprehensive briefs to the Content and Creative teams, establishing a continuous feedback loop to optimize assets for conversion.

Testing & UX Integration

• Design and govern a robust, continuous testing framework (A/B and multivariate) across ad creatives, audiences, and site landing pages.
• Partner with ecommerce teams to ensure a seamless UX from ad click to checkout.

AI & Workflow Automation

• Leverage generative AI and platform-native machine learning (e.g., Meta Advantage+, Google PMax, ChatGPT, or Claude) to accelerate data analysis, generate copy variations, and streamline daily operational workflows.

Affiliate & Partnership Leadership

• Drive the strategic roadmap for the Affiliate Marketing program.
• Negotiate commission structures, onboard high-tier networks, and cultivate top-performing partnerships to drive incremental revenue.

Team Mentorship & Leadership

• Mentor and guide junior digital marketing executives.
• Elevate the team's capabilities from basic operational execution to strategic, business-first thinking.

Executive Reporting

• Present strategic performance reviews, market trends, and competitive analyses to senior management and key stakeholders, framing data around high-level commercial impact.

REQUIREMENTS:

• Degree in Marketing, Business Analytics, or a related field, with a minimum of 5 years of hands-on experience in performance marketing and media buying, preferably within the fashion, retail, or ecommerce sector.
• Demonstrated leadership experience in guiding, mentoring, and managing digital marketing teams, with a proven track record of elevating team capabilities and fostering a collaborative, business-first culture.

• Advanced, technical expertise in the Meta Ads ecosystem and Google Ads.
• Proven track record of managing significant ad budgets and successfully scaling accounts profitably.
• Strong ability to translate complex digital metrics into clear business strategies.
• A must to have deep expertise in Google Analytics (GA4), native ad platform reporting, and Excel.
• Comfortable with data visualization tools (like Power BI or Looker Studio) to track full-funnel performance.
• Forward-thinking mindset with demonstrated experience using AI tools to enhance productivity.
• Ability to prompt effectively to extract data insights, brainstorm strategic angles, or optimize digital ad copy.
• Deep understanding of ecommerce strategy, customer journey mapping, and UX principles.
• Experience integrating and utilizing Customer Data Platforms (CDP) is highly advantageous.
• Collaborative team player with excellent stakeholder management skills.
• Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management.
• A keen sense of fashion, an interest in styling, and a passion for the industry.
• A vibrant, proactive, problem-solving attitude that thrives in a fast-paced retail environment.
• Knowledge in Salesforce and/or Microsoft Power Platform is a strong plus.

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