Specialist, Web Content

Carnival · Miami

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The Web Content Specialist is responsible for supporting the execution of the carnival.com content plan (focus on non-booked guests) throughout the entire content lifecycle including: planning, information gathering, development, CMS implementation, maintenance, optimization, and governance. This role focuses on the implementation of new content and maintenance of existing content through our content management system and e-commerce platform, while maintaining content quality, consistency, relevancy, and compliance. The Specialist collaborates with cross-functional stakeholders to plan and gather information; Marketing and IT teams (Creative Services, UX/UI, DevOps, ADA, SEO) to design and develop content following best practices; and the Web Content team to execute.

Essential Functions:

• Supports the execution of content plans for non-booked guest content on carnival.com (e.g., strategy, information gathering, assess project requirements, brief impacted teams). Collaborates with teams across Marketing, eCommerce and IT to ensure content being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (SEO/AEO/GEO, performance, ADA).

• Manages and maintains deck plan and stateroom content shared across carnival.com, GoCCL trade site, reservations system, HUB App, Brand Center DAM site, brochures. Manage and qualify requests received via Deck Plans mailbox. Submits and coordinates requests with appropriate teams (Brand Creative, Revenue Management, SUS, etc.). Maintains timelines for scheduled updates. Gathers information from teams across the organization such as Ship Building, Revenue Management, ADA Compliance. Reviews design files from Brand Creative team and external vendors; provides feedback/approvals. Reviews and processes images using Photoshop. Implements updates via CMS and Dreamweaver. Validate and troubleshoot as needed.

• Implements new content (e.g. new web pages) and maintains existing content through both templates and HTML, using Sitecore CMS software. Ensures content is implemented in accordance with brand guidelines; SEO/AEO/GEO, site performance and ADA-compliance best practices and requirements. Selects, edits and processes image files for web publishing following optimization/performance best practices.

• Assists in compiling and organizing detailed information related to ship features, experiences, and itineraries by working with Ship Building, Guest Operations, Fleet Deployment, etc.

• Reviews existing content to ensure it is accurate, relevant, and aligns with brand voice; is optimized for search engines; and adheres to brand and compliance guidelines/requirements. Proofreads copy and makes occasional edits. Creates and tracks tickets for Content Strategy team requests and content requests to Brand Creative team through Jira, Asana and/or other project management system(s).

• Assists in evaluating incoming requests, determining next steps (resources and assets needed, priority) and ensuring assets and information needed to fulfill requests is received and meets requirements.

• Performs QA testing for content, functionality and ADA-compliance across platforms and devices; troubleshoots and/or engages relevant teams (e.g. scrum, eComm support), as needed. Incorporates learnings (A/B and user testing) and ensures proper tagging for analytics/reporting.

Knowledge, Skills & Abilities:

• Scope: Supports the execution of Carnival Cruise Line's digital content strategy for carnival.com, with a focus on non-booked guest experiences. The role operates across the full content lifecycle—including planning, development, implementation, maintenance, and optimization—while ensuring content accuracy, quality, and compliance. It partners cross-functionally with Marketing, eCommerce, IT, and operational teams to gather requirements, coordinate updates, and deliver a consistent, high-quality digital experience.

• Problem solving: Ability to manage and prioritize multiple projects while exercising sound independent judgment and problem-solving skills. Ability to work both collaboratively and independently with minimal supervision. Detail-oriented with exceptional organizational skills and confidence in sorting, analyzing, and maintaining large amounts of data.

• Impact: Impacts the quality, consistency, and performance of Carnival’s primary consumer-facing website. By ensuring content is accurate, brand-aligned, and optimized for SEO/AEO/GEO, accessibility, and performance, the Specialist enhances the guest experience, supports engagement and conversion goals, and mitigates compliance risk. The role also contributes to operational efficiency by enabling timely delivery of content updates and supporting digital initiatives.

• Leadership: Demonstrates individual leadership by managing multiple priorities and coordinating across cross-functional teams. Influences outcomes through collaboration, effective communication, and sound decision-making to ensure alignment and timely execution. Exhibits ownership and accountability, a commitment to continuous improvement, and a focus on maintaining high standards of content quality.

Essential/Minimum qualifications:

• Bachelor's Degree in Marketing or Computer Science

• 1+ years experience in Digital Marketing or related field, preferably with both editorial and technical experience

Essential experience required

• Working knowledge of digital content management systems (e.g., Sitecore) 

• Working knowledge of HTML and Adobe Photoshop; familiarity with CSS, JavaScript, and Dreamweaver is a plus

• Understanding of SEO/AEO/GEO, ADA accessibility, and web performance best practices

• Strong writing skills with ability to proofread and provide feedback on copy

• Strong attention to detail with a focus on content accuracy, quality, and consistency

• Effective project coordination and time management skills; ability to manage multiple priorities

• Strong collaboration and communication skills across cross-functional teams (Marketing, IT, eCommerce)

• Analytical mindset with ability to apply insights from QA, testing, and performance data

• Problem-solving skills with ability to troubleshoot content and functionality issues

• Proficiency with project management tools (e.g., Jira, Asana) and Microsoft Office applications

Travel: No or very little travel likely

Work Conditions:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

This position is classified as “in-office.”  As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays.  Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. 

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.   

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: 

• Health Benefits: 
  • Cost-effective medical, dental and vision plans 
  • Employee Assistance Program and other mental health resources 
  • Additional programs include company paid term life insurance and disability coverage  
• Financial Benefits: 
  • 401(k) plan that includes a company match 
  • Employee Stock Purchase plan 
• Paid Time Off 
  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.  
  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year.  All employees gain additional vacation time with further tenure. 
  • Sick Time – All full-time employees receive 80 hours of sick time each year.  Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.   
• Other Benefits 
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends 
  • Personal and professional learning and development resources including tuition reimbursement  
  • On-site Fitness center at our Miami campus 

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