Content Producer
Eucalyptus · London
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.
We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.
We hope that's you.
The role
You'll concept and art-direct performance creative that beats the agency benchmark, then produce it — running the shoot, directing talent and the bench, and steering the edit. Your masters become the "gold standard" the rest of the pipeline expands into hundreds of variations, so the quality of your output sets the ceiling for everything.
This is a hands-on, high-output role for a swiss-army-knife operator: equal parts taste, ideas and get-it-done.
What you'll do
- Own the visual craft and direction of Weight Loss creative — art-direct the look, feel, and quality bar across video and static.
- Concept performance-led ideas rooted in what actually works — hooks, angles, formats — not just what looks nice.
- Produce end-to-end: plan and run shoots, direct talent and our on-camera bench, and steer edits to a finished standard.
- Set the "gold standard" masters that the Manila team and AI iterate and expand from — and keep raising that bar.
- Partner with strategists (who own the why and what) and our designers/editors to turn ideas into finished, on-brand assets fast.
- Work at pace and volume without letting craft slip — you're comfortable shipping a lot and keeping it sharp.
- Help shape the studio's visual identity and creative standards as we scale.
What you'll bring
- A strong portfolio of performance and/or brand creative — with a clear eye for art direction, composition, type and visual craft.
- Real production experience: you can plan and run a shoot, direct talent, and take something from idea to finished asset yourself.
- Hands-on editing/design ability — enough to set the standard, jump in, and unblock others (Premiere/After Effects, Figma/Adobe CS or similar).
- A performance instinct: you understand social-native, direct-response creative and what makes an ad actually convert, not just look good.
- A bias for output and iteration — you ship, learn and ship again, without being precious.
- Comfortable directing people (talent, crew, the bench) and collaborating closely with strategists and editors.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.
Here’s what makes joining Euc unique:
- What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in the UK
- Be an owner – Your own stake in the business with our employee options program
- Invest in your growth – Annual development budget plus 3 days of professional development leave
- Work flexibly – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
- Support your well-being – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
- Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
- Join a connected team – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.