Merchandising & Product Lifecycle Management Director
CASETiFY · Kwun Tong
CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. We are industry leaders in trend forecasting and protecting what matters most—the community platform for creativity and self-expression.
We are expanding our global leadership team to appoint a strategic, data-driven Merchandising & Product Lifecycle Management Director. This pivotal role bridges the gap between commercial strategy and supply chain execution, drive global growth, maximize inventory efficiency, and scale our omni-channel ecosystem.
Core Responsibilities
- Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while driving SKU productivity and minimizing cannibalization.
- AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models to achieve industry-leading forecast accuracy across both component-level blanks and finished goods.
- Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity.
- Strategic Allocation & Replenishment: Direct the flow of goods across global Distribution Centers and sales channels; optimize stock positioning to support "hyper-growth" markets and ensure high-heat collaborations reach the customer with maximum efficiency.
- Commercial Governance: Maintain full accountability for the global Open-to-Buy (OTB) framework; proactively manage sell-through velocity and inventory turn using AI-powered BI dashboards to maximize operational efficiency.
Requirements
- Experience: >10 years in leading Merchandising, Category Management, Buying, or Commercial Planning for a global lifestyle, fashion, or high-growth D2C brand.
- Global/ Regional experience - leads multiple markets.
- Education: Bachelor's degree in Business, Merchandising, Supply Chain Management, or a related field.
- Tech Savvy: Deep proficiency in global Enterprise Resource Planning (ERP) systems, advanced data visualization tools, and predictive AI/BI dashboard environments.
- Communication: Exceptional ability to communicate assortment and commercial strategy across global channels, regional offices, and executive leadership teams.