Integrated Commercial Marketing Manager
Fortive · United States · $99,600–$166,300 (stated in the posting)
Integrated Commercial Marketing Manager
Location: Remote within the United States (Eastern or Central Time Zones required; Eastern Time Zone preferred)
The Integrated Commercial Marketing Manager develops and executes integrated marketing strategies that drive growth, increase customer engagement, and deliver measurable business results. This role translates business, product, and commercial objectives into coordinated marketing plans across digital and traditional channels, including web, email, social media, events, websites, and customer campaigns.
Partnering closely with Product Management, Commercial Leadership, and the FHS Centralized Marketing team, this position owns marketing strategy, campaign prioritization, messaging, customer journey development, and performance measurement. While campaign execution is managed through the centralized marketing team, this role ensures all activities are aligned to business priorities and work together to create a seamless customer experience.
The successful candidate will leverage data and customer insights to optimize marketing investments, measure ROI, and continuously improve performance. They will lead cross-functional initiatives that increase brand awareness,
Commercial Marketing Strategy & Growth
- Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
- Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
- Measure performance, optimize marketing investments, and drive ROI.
Brand, Demand Generation & Customer Experience
- Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
- Own customer messaging, website strategy, marketing content, and customer journey development.
- Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
- Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
- Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
- Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
- Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
- Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges.
Preferred Qualifications
- Experience in healthcare, technology, SaaS, industrial, or regulated markets.
- Demonstrated success developing integrated marketing strategies and demand generation programs.
- Experience with digital marketing, website management, social media, email marketing, and events.
- Strong analytical skills with the ability to connect marketing activities to business outcomes.
- Ability to influence and lead across functions without direct authority.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke Health Solutions
- Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe.
- Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals.
- At FHS, we believe in your potential — your ability to learn, grow and contribute in meaningful ways. And we believe in giving you the opportunity, accountability, and visibility to do just that.We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 99,600.00 - 166,300.00