Product Manager
Novo Nordisk · Taguig
Key Responsibilities
The Product Manager (PM) develops the end-to-end plan of his/her assigned brand/s and /or portfolio, analysing opportunities & challenges to establish brand strategies and deliver business goals. The SPM defines clear metrics for a successful marketing plan execution and is the core to the cross-functional activation from Medical, Sales, Commercial Excellence and even market access/public affairs.
Market customer & competitive insights
- Proactively identifies market, customer and competitive data gaps and proposes primary and secondary market research needs to generate insights to support strategic and operational priorities
- Synthesizes information from disparate data sources into key commercial and customer insights
- Shares critical hypothesis & data-driven insights across key stakeholders and cross-functional partners and ensures alignment on implications for brand and customer strategy
Strategic marketing & portfolio planning
- Applies marketing excellence principles in preparing a concise, compelling and credible marketing plan; applies in-depth market, competitor and customer understanding to ensure winning strategic medical-marketing plans
- Utilizes a range of data sources to make evidence-based strategic decisions including identifying leverage points and strategic imperatives to drive business goals
- Translates in-depth understanding of customer behaviours, attitudes and preferences into segmentation strategies that enhances journey and experience to drive brand value
- Develops strong pre-launch and launch plans to ensure high launch readiness and accelerated uptake
Marketing execution & performance analytics
- Utilizes a range of primary and secondary data sources to set granular KPIs, forming rigorous tracking plans, which are fully aligned to brand and customer strategy
- Routinely monitors campaign execution and performance against KPIs, taking early and decisive corrective action to address any performance gaps
- Adapts execution focus to current and emerging market both offline and online, competitor and customer dynamics
- Prioritizes marketing and promotional efforts to focus on the programs/products/portfolio with the greatest impact; ensures investments and resource allocation are aligned with commercial and customer outcomes
- Collaborates closely with SFE and sales management on sales force allocation, FF execution and driving productivity
- Engages all relevant cross functional partners to ensure full alignment on implementation and seamless execution
- Ensure strict business ethics at all times; maintain adherence to local law, NNWay and NN policies and guidelines.
Qualifications
- Relevant academic degree within medical or business Marketing specialization is preferred
- English proficiency, both written and spoken.
- Minimum of 4 to 5 years in the pharmaceutical industry in marketing and product management.
- Omnichannel and digital marketing experience is a strong advantage.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.