Assistant Marketing Manager
Chagee · Singapore
Responsibilities
Direct menu-board design, store merchandising, marketing collaterals and point of sale merchandising that meet the brand’s objectives & guidelines
Use customer feedback and data analytics to enhance marketing touchpoints and elevate customer experience
Create and implement marketing strategies to support Grand Opening of new stores, to increase awareness, buzz and to achieve sales target
Engage landlords and local area businesses to come up with store marketing and advertising support to raise awareness, drive traffic and sales
Assist in sourcing and negotiation with external agencies and partners to plan and execute in-store events or roadshow
Analyse campaign performance against set goals, identifying key findings and recommendations for future improvements
Budget management to ensure cost effective use of resources in the given allocation
Collaborate cross-functionally with internal teams to ensure seamless execution of marketing activities and alignment with the overall business objectives
New Product Support
Share market, product and consumer trends that will help in new product development and ensure the product meets both the need of consumers and business objectives of the Singapore market
Support in product trials and obtain consumer survey for data and sentiments around new product launches