Visual Merchandising & Retail Event Coordinator
Chanel · London
Visual Merchandising & Retail Event Coordinator
Location: CHANEL Head Office, London / Boutique
Reports to: W&FJ Retail & Event VM Manager
Contract: Permanent
Scope: UK Retail, Fashion & Wholesale networks, with regular boutique and partner visits
Your role CHANEL:
As the VM & Retail Event Coordinator, you will play an active role in maintaining and elevating the highest level of visual standards in line with CHANEL global image guidelines. You will coordinate local market VM orchestration, boutique display refreshes, POS tool management and retail event production, moving beyond task support towards end-to-end project ownership, stakeholder coordination and governance of execution standards.
Within these frameworks, your responsibilities will include window display planning and execution, event set-up, regular in-boutique display refresh and adaptation, wholesale partner support, project follow-up and reporting. You will ensure sustainable use of materials, recycling and repurpose wherever possible, supporting CHANEL’s net-zero commitment.
The role requires strong awareness of the luxury retail environment, sound VM judgement, attention to detail and confidence to work closely with global, retail, marketing, boutique and external partners to ensure deliverables align with brand image, business priorities and local market needs.
What impact you can create at CHANEL
- Own and coordinate local VM orchestration projects, including window display planning, execution, follow-up and reporting across the UK network.
- Maintain and challenge boutique VM standards in accordance with global guidelines, boutique needs and the expectations of Watch & Fine Jewellery, Fashion and Wholesale networks.
- Carry out regular boutique display refreshes, building constant dialogue with retail and global teams to ensure local execution remains luxurious, accurate and commercially relevant.
- Optimise and manage POS tools, including inventory management, maintenance, ordering, allocation, training and follow-up with boutique teams.
- Animate the VM community and organise regular VM training with retail teams and wholesale partners to strengthen the consistency of display standards.
- Collaborate with cross-functional teams to create visually engaging VM displays that align with global guidelines, business needs and the CHANEL client experience.
- Provide regular feedback to global teams on local market needs through clear reports, observations and recommendations.
- Establish regular visits to wholesale partners to support in-store merchandising, coaching, training and development of display standards.
- Support retail event production from planning through to delivery, including supplier coordination, logistics, on-site set-up, installation, dismantling and post-event follow-up.
- Coordinate with internal and external stakeholders, anticipating risks, managing timelines and ensuring clear communication throughout projects.
- Code VM expenses in the finance system and maintain accurate administrative follow-up.
- Place and track orders for POS tools, window decor, generic permanent VM tools and event production needs across all networks.
What you will bring to the role
- Strong visual judgement to support the ultimate luxury image of CHANEL.
- Proven experience in visual merchandising, retail environments, event coordination or design, ideally within luxury retail
- Strong attention to detail, with the ability to review VM execution critically and uphold high brand standards consistently
- Confidence to be assertive when needed on VM display standards, while maintaining constructive relationships with boutique, retail and partner teams
- Excellent communication, relationship-building and stakeholder management skills across internal and external partners
- Strong organisational and project coordination skills, with the ability to manage priorities, timelines, suppliers, logistics and follow-up actions
- Proactive and solution-oriented mindset, with the ability to anticipate issues and recommend practical solutions
- Agility to reinforce the visibility of campaigns and product collections while contributing to the unique client experience at CHANEL
- Bachelor’s degree in marketing, architecture, graphic design, visual arts or a related field, or equivalent relevant experience
- Proficiency in English
- proficiency in SketchUp and Adobe Suite, AutoCAD and rendering programmes such as V-Ray, Lumion or similar is desirable
You are energised by
- A passion for creativity, innovation and beautifully executed luxury retail experiences
- Creating and maintaining unique VM displays in accordance with global guidelines, boutique needs and business priorities
- Taking ownership of projects from planning through to execution and follow-up
- Working in a fast-paced environment while remaining positive, proactive and agile
- Connecting with different divisions, including Fashion, Fragrance & Beauty, across events and projects
- Building productive relationships with retail teams, global partners, marketing teams, suppliers and wholesale partners
- Continuously evaluating and refreshing VM in boutiques to maintain client interest, elevate standards and support footfall
- Contributing to the ongoing and companywide vision of sustainability. Sustainability is one of CHANEL’s key performance drivers, embedded into our ways of working. We require continued collective action from all employees to deliver on CHANEL’s House Sustainability Ambitions across our four key areas:
- Restoring Nature and Climate
- Investing in Circularity
- Advancing dignity and prosperity
- Promoting the autonomy of women
What you will gain from this experience:
- Experience in implementing visual merchandising strategies, event action planning and display techniques within an ultimate luxury brand environment.
- Deeper understanding of the luxury retail industry, the standards demonstrated by an ultimate luxury brand and the seamless client experience delivered through regular market visits and activations.
- Development of communication and negotiation skills through collaboration with different divisions and functional teams.
- The UK Region plays a pivotal role in delivering on CHANEL’s House Sustainability Ambitions. Transforming our business and leaving a lasting positive impact on people and planet will require the collaborative efforts of everyone across our House. As an employee of CHANEL, you will be an important part of this journey.
Benefits at CHANEL:
Our employee benefits have been created to support you across your professional and personal life by offering you:
- Physical Wellbeing: Private Medical Insurance covering pre-existing medical conditions and ability to add family members, Online GP App with 24/7 appointments available within 24 hours and Cycle Scheme participation for a tax-exempt bike and/or accessories
- Financial Wellbeing: Pension, Life Assurance and Retail Discounts across multiple retailers including Supermarkets, Gyms, Days Out and 100’s more
- Mental Wellbeing: Employee Assistance Programmes and Other Support Lines
- Platforms: Multiple Platforms to support across Wellbeing
- Lifestyle: Arts & Culture Ticket Discounts across major London attractions, CHANEL Product Discounts and Employee Only Sales
- Employee Recognition: Service Awards Programme offering CHANEL Products, Retail Vouchers and Additional Holidays across milestones
*Benefits are eligibility dependent and subject to change at any time
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.