Senior Integrated Media and Digital Communication Strategy Manager
Chanel · Shanghai
Job Purpose:
As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
CONSUMERS
- To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions
INTERNAL TEAMS
- Collaborate with pr & business team, be a trusted partner to achieve the objectives together
- Key contributor to the POE integrations
MEDIA MARKET
- On top of the evolving media trends and define the implications for the house
- Test and Learn new approach to enhance media efficiency and innovations
What you can bring to the team
Person Specifications:
Academic / Professional Qualifications/Work Experience
- Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
- Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
- Good communication, organization, analytics skills, in spoken and written Chinese and English language
- Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
- In-house side: Strategic media planning experience for multiple product lines is preferred
- Luxury brand media experience is preferred
- Mainland China working experience is a must
Key Interactions / Stakeholders:
INTERNAL
- Report to Head of Integrated Media and Digital Communication Strategy
- Local Communication teammates (PR/Event)
- Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
- Global/region media/division team
EXTERNAL
- Media Partners and suppliers
- Agency LMM/AG when relevant