Fashion Marketing Manager
Chanel · Dubai
About the job
In the context of Dynamic development of the business, the expansion of the client data-base, along with the evolution of Image and Clienteling activities that Chanel experienced in the Middle East, we are looking for Fashion Marketing Manager. As Marketing Manager ME you are responsible for the client marketing strategy within the zone's boutiques.
Working closely with boutiques on a daily basis and in close collaboration with the Fashion Europe Marketing Team, you translate this strategy into concrete, operational actions. You will also support partners boutiques in the ME region.
You will manage a team of 2 persons.
The Impact You Can Create at CHANEL:
CHANEL's vision of client relations in fashion is reflected in its Relational Promise, embodying the fundamental principles that set the brand apart.
Reporting to the Fashion Director, you will oversee the Retail Marketing activities in the Middle East region to drive the Fashion Brands’ Image and enhance Brand vitality and equity.
As a key Business Partner to the Retail Network, you will be responsible for leading ME marketing community to ensure an effective implementation of the marketing strategy in line with the global fashion vision and “One Boutique, one story” signature across ME.
Your main responsibilities are:
Marketing strategy:
- Development and execution of Marketing strategy for the Middle East region based on the market challenges and in line with Fashion Global and European vision and guidelines
- Work in partnership with Boutique Directors to infuse a client-centric mindset to the teams & define the client engagement & development strategy for each boutique
- Marketing Budget planning in line with budget guidelines and Budget monitoring
- Partnering with Global and European marketing teams to facilitate synergies and get input for ME marketing plan development and execution
Retail Marketing & Client Experience:
- Implementation of the various innovative client services in-store, from welcome to follow-up in partnership with Operations, CED and Learning teams
- Implementation of impactful Clienteling culture that reflects Europe strategy
- Setting up of Clienteling objectives for each of the boutiques according to their own challenges in close collaboration with CED team and Europe direction
- Management of service measurement programs to understand and optimize boutique experiences. Monitoring client satisfaction indicators such as Pulse Index, Voice of Client survey and Competitors Pulse Index, in liaison with the European teams. Definition of the action plan to be implemented to achieve service excellence, always in line with the relational promise and in coordination with the Learning & Style Expertise Manager team
- Deployment of strategic client data projects/tools (Pioneer, Carat) in close collaboration with CED team
- Deployment of new digital tools related to client experience (Waitwhile, inchanel for example) and ensuring the proper adoption in the boutiques in partnership with Operations and Learning teams. Feedback on needed evolutions to regional teams
- Development of Client treatment and gifting strategies
- Improvement of hospitality standards in all the boutiques
- Prevention of parallel market together with key local contacts at market and Europe level
Events & Top Client Experiences
- Development of the impactful Event plan for ME region, reflecting to the overall client strategy and always aligned with budget guidelines from Europe region
- In-store and out-store events management in collaboration with local, internal and external partners
- Strong collaboration with PR and Media Departments to ensure the coherence and alignment of the Image events
- Systematization of the events’ monitoring to measure the impact (quantitative, qualitative, and sustainability)
- Productive collaboration with W&FJ division for Fashion boutique events
- Definition of the top client strategy across all touchpoints (gifting, services, communication, global and local experiences) together with boutiques and in partnership with Europe region
- Further development of the pool of Top clients & guarantee the service excellence through the hospitality network
Animation of Marketing community to implement client relational promise in every boutique
Active participation in Fashion team projects (Fashion seminar, team meeting etc.)
You Are Energized By:
- Crafting and executing innovative marketing strategies that elevate brand presence.
- Collaborating across teams and regions to drive cohesive and impactful initiatives.
- Cultivating client relationships and enhancing their boutique experiences.
- Leading a dynamic team towards shared goals and collective success.
- Shaping and witnessing the growth and recognition of an iconic luxury brand in the Middle East.
What You Will Bring:
- Strong marketing experience ( min 5 years, preferably within luxury brands), knowledge of the luxury retail environment is a plus
- Leadership skills that inspire and motivate teams to achieve excellence.
- Strategic planning and execution capabilities that drive impactful results.
- Effective collaboration skills with local, regional, and global teams.
- Exceptional communication and interpersonal skills that foster strong relationships.
- An analytical mindset with a focus on impact-driven results.