Head of WFJ Marketing
Chanel · New York City
Head of WFJ Marketing
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
About the role:
CHANEL is looking for a Head of Marketing to join our Watches & Fine Jewelry Team, based in New York Home Office. This role is responsible for leading the strategic development and execution of Brand Marketing, Product Marketing, and Visual Merchandising for the WFJ category in the U.S. market. The position plays a key role in elevating brand equity, strengthening product storytelling, and ensuring best-in-class in-boutique expression of the Maison. This leadership role interfaces with many stakeholders across the organization and is a key partner for Public Relations, Media, Events, Client Analytics, Insights, CHANEL.com, Retail, Fashion and WFJ corporate teams, as well as Global WFJ Teams. The role reports to the GM Watches & Fine Jewelry.
What impact you can create at CHANEL:
- Develop new ways to further drive the scale of the WFJ business
- Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
- Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL’s positioning within the luxury watch and jewelry landscape.
- Partner with global teams to localize brand and product marketing strategies for the U.S. market.
- Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
- Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
- Translate market insights and commercial opportunities into strategic product marketing initiatives.
- Define and implement the visual merchandising strategy across the U.S. boutique network to ensure exceptional brand expression and retail experience.
- Ensure VM execution aligns with global guidelines while adapting to local business priorities and key markets.
- Partner with Retail and Merchandising teams to optimize product presentation, storytelling, and client engagement in boutiques.
- Lead and develop a high-performing Marketing and Visual Merchandising team, fostering collaboration, creativity, and operational excellence.
- Navigate a complex and highly collaborative environment while supporting transformation and operational efficiency.
- Coordinate marketing intelligence and analyze competition mapping and product strategies
- Partner with the global team on product development.
You are energized by:
- Developing and executing strategic plans
- Setting lofty goals and achieving them
- Working in a highly collaborative environment
- Navigating complexity and supporting consistent transformation and change focusing on efficiency
- Collaborating with passionate teammates
- People leadership, coaching and development
- Creative problem solving and learning something new every day
What you will bring to the team:
- A strong brand building background with at least one major luxury brand
- A knowledge of and deep passion for the watch and fine jewelry industry and the luxury retail landscape overall
- Proven experience in 360° marketing orchestration, connecting communication, retail, and product storytelling
- Strong experience leading product marketing and visual merchandising strategies
- The ability to understand and interpret local market insights and transform them into strategies
- A keen eye for details while not getting stuck in the weeds
- The ability to inspire others and lead by influence across multiple teams
- The ability to foster innovation and forward thinking, to embrace news ways to engage with our clients, whether it is through .com, social media, remote sales, e-services…
- Proven ability to inspire and lead teams through change
- Understanding of both the American and French cultural nuances in business
Position Logistics:
- Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
- 10+ years of deep branding experience, preferably in luxury sector, overall 15+ years of experience
- P&L management, budget ownership and strategic planning experience required
- Strong analytical skills and the ability to synthesize data easily, formalizing this data into strategic presentations (especially ppt)
- Experience in brand marketing, product marketing, or retail marketing
- Experience leading teams and leaders of teams
- Bachelor’s degree required, Master’s degree or MBA preferred
- Proficient use of Microsoft 365 programs is required
- Ability to travel internationally and domestically approximately 15% -20% or as business requires
- NY office-based role
- Exceptional written and verbal communication required with an understanding of French language preferable
Compensation:
- The anticipated base salary range for this position is 223,000 through 280,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
Benefits and Perks:
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days
- 401K and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time