Senior Art Director
Charlotte Tilbury · London
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the role
We are looking for an exceptional Senior Art Director to join our in-house Creative Agency. This is a unique opportunity to shape the creative vision of one of the world's fastest-growing beauty brands.
At Charlotte Tilbury, we believe in disruption, innovation and the powerful combination of art and science to create unforgettable campaigns and content. We are looking for a highly conceptual and strategically minded creative leader with an exceptional eye for detail, a passion for beauty, and the ability to translate brand purpose into best-in-class 360° creative experiences. You will have an instinctive understanding of luxury beauty, makeup artistry, colour, texture and product storytelling, combined with a deep knowledge of digital-first creative and emerging technologies, including Generative AI, to elevate creativity, accelerate workflows and unlock new creative possibilities.
Reporting to the Head of Art Direction, you will play a key leadership role within the Creative Agency, overseeing projects from concept through final execution. You will lead art direction across campaigns, content creation and digital marketing initiatives while partnering closely with Production, Post Production, Motion, Digital Design, Strategy, Marketing, Social, PR and local market teams.
You will inspire creative excellence, champion innovation across every touchpoint and help shape the future creative direction of the Charlotte Tilbury brand.
As our Senior Art Director you will
- Lead the visual direction and execution of integrated 360° campaigns across paid, owned and earned channels.
- Create and inspire industry-leading creative that balances artistry with strategic thinking, leveraging consumer insights, data and performance metrics to inform creative decisions.
- Own the art direction process from concept development through shoot execution, post production and final delivery.
- Lead creative on photography and film shoots, directing models, photographers, stylists, glam teams and production partners to deliver premium luxury content.
- Collaborate with Creative Directors and the Head of Art Direction on hero campaign development while independently leading Always On campaigns and key business initiatives.
- Drive innovation across creative production by integrating Generative AI tools into concept development, visual exploration, mood boarding, storyboarding, creative iteration and content workflows where appropriate.
- Evaluate emerging AI creative technologies and establish best practices that enhance creativity while maintaining Charlotte Tilbury's luxury brand standards.
- Partner closely with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to deliver cohesive brand storytelling across every customer touchpoint.
- Work alongside Copy, Production, Retouching, Colour, Motion Graphics and Video teams to ensure flawless creative execution and exceptional craftsmanship.
- Collaborate with Strategy and Marketing teams to develop insightful creative responses to briefs that align with brand objectives and business goals.
- Partner with Product Development and Pro Artists to ensure deep product understanding informs all creative execution.
- Lead casting direction and ensure talent reflects campaign objectives, brand positioning and inclusive representation.
- Stay ahead of industry trends across beauty, fashion, photography, design, post production and AI-enabled creative production.
- Line manage and mentor a Junior Art Director, providing regular coaching, creative direction, performance management and career development.
- Support resource planning, workload prioritisation and creative quality across the team.
- Partner closely with the Head of Art Direction to evolve creative standards, processes and ways of working across the in-house agency.
- Deliver successful creative solutions and high-quality work consistently, on time and to the highest standard.
About you
- Significant experience operating at Senior Art Director level within luxury beauty, fashion or premium lifestyle brands.
- Extensive experience leading high-profile integrated campaigns from concept through execution.
- Exceptional portfolio demonstrating world-class visual storytelling across photography, film, digital and social platforms.
- Strong experience art directing still life and model photography, moving image and video production.
- Deep understanding of luxury brand aesthetics and premium creative execution.
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign, with an exceptional understanding of typography, composition, colour theory, lighting and visual storytelling.
- Strong understanding of video editing, colour grading and post production workflows.
- Excellent understanding of digital-first content creation across paid social, CRM, web, ecommerce and emerging platforms.
- Experience interpreting creative performance data and customer insights to optimise future campaigns.
- Strong understanding of creative production workflows from briefing through delivery across photography, film and digital
- Demonstrable experience using Generative AI creative tools as part of the creative process.
- Experience incorporating AI into concept development, ideation, mood boards, visual exploration, storyboarding, creative production and workflow optimisation.
- Strong understanding of responsible AI use, copyright considerations, image authenticity and maintaining premium luxury brand standards.
- Passion for emerging creative technologies with the ability to identify opportunities that enhance creativity while preserving craftsmanship and brand integrity.
- Proven experience leading multidisciplinary creative teams and developing junior creatives.
- Exceptional presentation and communication skills with the ability to confidently articulate creative vision to senior stakeholders.
- Strong project management skills with the ability to prioritise multiple fast-paced campaigns.
- Highly collaborative with experience working across Marketing, Digital, PR, Production, Content, Product Development and external creative
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.