Marketing Analytics Specialist SG

CIMB Singapore · Singapore

Key Responsibilities

Design and implement digital tracking frameworks to capture customer interactions and behaviours across websites and digital touchpoints.
Set up and manage tracking tags, rules, data elements and tracking configurations to support marketing analytics and other technology requirements.
Analyse end-to-end customer journeys across digital channels and touchpoints to identify customer behaviours, friction points, drop-offs and opportunities to improve the customer experience and marketing effectiveness
Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.
Partner with data teams to develop customer audiences, signals, lookalikes and other data-driven targeting solutions.
Assist and support Martech transformation initiatives and projects that enable more data-driven, personalised and automated marketing.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or a related discipline.
5-7 years of experience in marketing analytics, data-driven marketing or a related field.
Strong understanding of customer journeys, digital marketing channels and marketing measurement.
Experience working on martech, analytics, customer data or digital transformation projects is highly advantageous.
Strong project management and stakeholder management skills, with the ability to work effectively across business and technology teams.
Strong communication and presentation skills.
Hands-on experience with Adobe Analytics and Adobe Launch, including implementation of tags, rules, data elements and tracking frameworks.
Experience using analytics and visualisation tools such as SQL, Tableau, Power BI or equivalent.

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank. We are looking for a Marketing Analytics Specialist to turn customer and marketing data into actionable insights that improve the end-to-end customer journey and accelerate our digital marketing transformation.

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