Consumer Segments Specialist SG
CIMB Singapore · Singapore
Responsibilities:
Value Proposition Partnerships
- Facilitating the onboarding process for partners to strengthen the overall value proposition, ensuring seamless integration and alignment with business objectives.
- Engaging in strategic negotiations with partners to maximize value and secure the most favourable terms and discounts, fostering long-term mutually beneficial relationships.
- Managing and overseeing the end-to-end contract lifecycle, including liaising partners, reviewing agreements, and ensuring compliance with contractual obligations.
Heading and overseeing the end-to-end management of the Introducer Programme, including strategic enhancements to increase its attractiveness and engagement for potential introducers.
Customer Engagement
- Developing and delivering customer communications across all channels to ensure consistent and effective messaging.
- Overseeing the timing and frequency of customer communications to optimise engagement and prevent oversaturation.
- Segmenting and personalising customer communications based on key factors such as age, demographics, purchase history, and customer behaviour to enhance relevant and effectiveness.
Operational Excellence
- Ensuring the timely retrieval of accurate data from the relevant team to support operational and analytical needs, while maintaining data integrity and compliance with company standards.
- Conducting the maker-and-checker process for all promotional fulfilments to ensure accuracy, compliance, and proper validation before execution, minimizing errors and maintaining process efficiency.
- Drafting and finalizing official memos, ensuring accuracy and clarity, and coordinating the approval and sign-off process with relevant stakeholders to maintain proper documentation and compliance.
- Collaborate with service ambassadors and branch staff for the management of customer walk-in experience at branch and lounge.
- Managing and responding to inquiries from sales and service personnel in a timely and efficient manner.
Event Organization
- Conceptualisation and execution of engagement and appreciation events (both in-person and virtual) for Preferred Banking and Emerging Affluent segment. Identify and implement suitable measures to track event success and ROI.
- Onboarding and management of both internal stakeholders and external partners or vendors to deliver a seamless event experience to customers.
- Tracking of inventory.
Requirements:
Qualifications
- Degree Holder
Professional Qualification and/or Regulatory, Licensing Requirements
- CMFAS Qualifications – M5, M8, M8A, M9, M9A, and HI would be an advantage
Relevant Work Experience
- 5-7 years of experience in Business Development, preferably in banking and financial services
Competencies/Skills
- Sound knowledge of banking products, services, processes and regulatory requirements
- Good written and verbal communication skills
- Good planning and organizational skills
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