Digital Banking Growth and Engagement Specialist SG
CIMB Singapore · Singapore
Responsibilities:
Business Performance and Management
- To evaluate and identify customers' needs and provide solutions/options in the area of digital sales journey
- Analyze Mass customer base and identify xsell opportunity, follow by curating sales campaigns that will aid in the xsell effort
- Engagement of existing customer base through digital campaigns that will lead to increased Clicks app usage and traffic flow to corporate site
- Management and organization of campaigns/webinars
- Tracking and analysis of campaigns/seminar which includes ROI, success factor and documentation
- Liaison for cross border initiatives (mainly SGMY), includes management and organization
- Market research and analysis on current customer trends, digital trends which will be referenced for future campaigns
- Ensure completeness and accuracy in campaigns’ execution
Regulatory Compliance
- Ensure compliance with Group Policy and Standards and procedures of the Bank
- Ensure proper screening of vendors that will be utilized for external events
Requirement:
Qualifications
- Degree or Diploma with local institution
Competencies/Skills
- Networking
- Negotiation
- Self starter
- Good articulation
- Well versed in Digital Banking, Presentation, and usage of MS Word/Excel/PowerPoint
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