Vice President, Marketing and Channel Management TH

CIMB Thailand · Thailand

Responsibilities:

Set marketing direction to expand debit card customer base.
Develop marketing activity and strategies.
Drive Profits & Loss (P&L) growth and expand customer portfolio growth for mass and Preferred segments.
Implementation and management marketing campaigns to target customer segment.
Co-ordinate with CB MKT and media team.
Ensure compliance to internal, local and regional regulatory/compliance requirements.
Deposit and Debit card acquisition campaign
Deposit and Debit card Usage campaign
Campaign fulfilment
Deposit and Debit card on Active / retention (overall)
In-app engagement and Reward platform

Strategy and Planning to set a marketing direction and communication plan