Junior Brand Manager

Lindt & Sprüngli · Barcelona

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Lindt & Sprüngli Portrait

At Lindt Iberia, we are looking for a Junior Brand Manager.  This role supports the development and delivery of the Tablets & Snacks brand strategy, combining business analysis, brand planning, innovation, and high-quality execution to drive sustainable category and brand growth.

As a part of your main accountabilities will be

Business & performance management

• Analyse and report key internal (sell in), and market performance indicators (sell out), translating data into clear business insights.
• Monitor competitors results and marketing activities.

Brand strategy & planning

• Support the development of annual brand and category plans, ensuring alignment with business priorities and international brand guidelines.
• Contribute to portfolio, pricing, promotion and activation recommendations in collaboration with cross-functional teams.

Marketing plan execution

• Lead the execution of marketing campaigns and consumer activation plans.
• Develop key brand and point-of-sale materials, coordinating agencies and internal stakeholders from briefing to final delivery.
• Ensure consistent and premium brand execution across touchpoints.
• Track marketing expenditure and support effective budget allocation.

Innovation & new product development

• Coordinate innovation and renovation projects with international marketing, factories, supply chain, and co-packing partners.
• Support business cases, costs and P&L analysis, artwork development, product texts, mock-ups, customer sell-in materials, codes and launch information.
• Track launch readiness, key milestones and post-launch performance.

Experience & tools

• Completed relevant Bachelor’s degree; a Master’s degree in Marketing or Business is valued.
• Minimum of 1 year of relevant experience in FMCG, ideally with exposure to business and market analysis, brand planning and marketing execution.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint; knowledge of market and consumer data tools is valued.

Skills

• Analytical and strategic thinking, with the ability to translate data into recommendations.
• Proactive, committed and entrepreneurial mindset, with strong ownership and attention to detail.
• Strong communication, presentation and relationship-building skills.
• Collaborative team spirit and ability to work effectively across functions.
• Strong planning, prioritisation and project management skills.
• Fluent English and Spanish, both written and spoken.

Other details

Experience with premium FMCG brands and/or chocolate categories is valued.

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