Travel Retail Commercial & Activation Manager Europe, based in Spain

Lindt & Sprüngli · Barcelona

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Lindt & Sprüngli Portrait

Have you heard about our Global Travel Retail division?

Through a vast network of 200+ European Airports, we enchant the passenger’s journey with

Chocolate.

Our team is now recruiting a Travel Retail Commercial & Activation Manager - Europe for Spain, Italy Portugal and UK as part of Travel Retail Europe team, based in our Barcelona office and starting date would be as soon as possible.

The mission within our dynamic business unit will be to grow our market share in this fantastic

channel. Interested?

If you have a growth mindset, are business-driven, and bring a positive and resilient spirit, we’d love to hear from you! We are looking for someone have previous experience in field / sales /trade marketing please reach out! English and Spanish are required; German is a plus but not mandatory

Drive Lindt Global Travel Retail growth as part of Sales and Marketing teams by increasing and supporting sales in implementing the permanent and promotional POS execution for the dedicated perimeter of responsibility. The role involves the implementation of all the in-store related activities (activations, pos executions, brand ambassadors) with the aim to build a close relationship with local shop managers.

The ultimate goal is to increase Lindt brand visibility in the territory and to reach company’s business goals in terms of sell-in / sell-out targets for the year.

Key responsibilities:

- Full responsibility in organizing and executing promotional activities

• Full coordination and responsibility of brand activations in collaboration with Trade Marketing, Brand Marketing and Sales Teams (incl. all administrative tasks, planning and reviews)
• Adaption of existing guidelines and brand identities to customized space
• Stakeholder management (internal and external) incl. briefing and coordination of agencies
• Coordination of data and print material
• Forcasting of all promotional materials (e.g. MC uniforms, aprons, tasting material)
• Tracking of promotional executions

- Drive permanent visibility projects and its implementation

• Looking for new space and in store opportunities to increase Lindt visibility
• Stakeholder management incl. briefing and coordination of contractors, customers and agencies
• Proofing of technical drawings
• Coordination and briefing of all visual material needed ensuring communication hierarchy
• Tracking and monitoring of implementation
• Updating of best practice and active sharing with the organization

- Trade Marketing and Merchandising Support 

• Being a link between the shop managers, customers and Lindt and implementing all activities planned by Lindt.
• Optimizing shelf layouts with regard to shelf impact, sales performance and assortment in accordance with financial conditions
• Assortment and visual merchandising check, stock control and order recommendation to shop managers during visits
• Assisting in developing a marketing and communication plan that supports the customers' revenue targets.
• Using its best efforts to expand the ranges of the Products in accordance with financial conditions agreed with Lindt.
• Designing and sharing planograms to shop managers and brand ambassadors, making sure that the VM company guidelines are respected and implemented in the stores

- Brand Ambassadors management

• Timely communication with staffing agency for scouting, recruiting and management of staffing
• Staff onboarding and training
• On going contact with Brand Ambassadors, weekly follow up on merchandising, stocks, sampling
• Assuring the good relation between our BAs and the store staff
• Definition of Incentive Staff plan for permanent brand ambassador and for activations. Implementation and Tracking of performance

- Sales & Retail Responsibilities

• Regular alignment with the local Avolta shop floor team to ensure proper visibility and merchandising in line with brand guidelines
• Monitor pricing, promotions, and competitor activities to recommend corrective actions and commercial opportunities
• Review and coordinate stock management with Avolta stock manager for all POS
• Responsible for achieving budgeted sales targets by proactively driving and motivating the team
• Identify growth opportunities through assortment optimization, distribution expansion, and visibility improvements
• Tracking and Monthly monitoring of costs and invoices, Follow-up on spent versus budget
• Monthly monitoring of market developments including competitors, new products, pricing, new campaigns, activations
• Monthly Sell-out analysis by POS and at SKU level to analyze performance and take corrective actions to optimize merchandising and drive results
• Regular updates on competitors and their performance

- Proactive collaboration

• Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution

ADDITIONAL INFORMATION:

• You will be a Key contributor within the Europe Sales team, supporting the strategic partnership with Avolta, the largest Global Travel Retail customer.
• You will be directly responsible for driving revenues across Spain, Italy, and the UK (50% of Avolta Europe Turnover), alongside ARI Portugal, contributing for a combined turnover exceeding CHF 13M

Qualifications:

Professional Background: Experience of min. 5 years in Sales field role, and/or trade marketing ideally in a high paced FMCG environment.

Preferred Experience:

Mindset & Ways of Working

• Organized & Structured – Able to manage multiple priorities simultaneously while maintaining a high level of quality and attention to detail.
• Self-Driven & Solution-Oriented – Demonstrates initiative, resilience, and a proactive approach to problem-solving and continuous improvement.
• Agile & Independent – Thrives in a fast-paced environment, adapts quickly to changing priorities, and works autonomously with limited supervision.
• Collaborative Influencer – Builds strong relationships across internal and external stakeholders, communicates effectively, and drives alignment and change.
• Customer & Growth Mindset – Seeks opportunities to improve business performance, customer experience, brand visibility, and commercial results.

Sales Functional Competencies

• Strategic Customer Management (Advanced)
• Needs-Based Selling (Advanced)
• The Power of Data (Advanced)
• Perfect Store & Screen Execution (Advanced)
• Promotion Effectiveness & Efficiency (Advanced)
• Driving Financial Impact (Advanced)

Education Requirements: Bachelor Degree Management/Economics/Marketing

Language Skills: Fluency in English and Spanish, German as plus

Other Requirements:

• Travels – willingness to travel 30% of time within Europe
• Advanced Microsoft Office skills (PPT, Word, Excel)

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