Korea Marketing Manager
Cricut · Seoul
Company Description
About Cricut (NASDAQ: CRCT)
Cricut empowers creativity through innovative crafting tools and technology. As we accelerate our growth across Asia, we are looking for a driven and hands-on Marketing Manager to build and scale Cricut’s presence in South Korea.
Role Overview
- As the Korea Marketing Manager, you will own the brand and marketing execution in-market — driving awareness, engagement, and sales across digital and retail channels.
- This is a highly hands-on role where execution matters. You will be responsible for launching campaigns, managing creators and partnerships, and driving always-on marketing initiatives across social, influencer, and retail channels.
- You will work closely with regional and global teams, as well as local partners, to ensure consistent brand execution while adapting strategies to the Korea market.
- This role is ideal for someone who understands the local digital ecosystem deeply and is motivated by building a brand and community from the ground up.
Job Description
Key Responsibilities
- Own and execute Cricut’s marketing strategy for South Korea, driving brand awareness, engagement, and sales
- Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
- Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
- Plan and execute always-on social media presence across key platforms (Instagram, YouTube, TikTok, Naver, etc.)
- Shape paid media strategy and provide creative direction while working with agencies or partners on execution
- Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
- Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
- Create and adapt locally relevant content and storytelling that resonates with Korean audiences
- Monitor, analyze, and report on marketing performance — and use data to continuously improve results
- Manage marketing budgets with a strong focus on ROI and efficiency
- Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity
Qualifications
Qualifications
- Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
- Proven experience driving brand awareness and engagement in the South Korea market
- Strong hands-on experience in social media marketing, including content strategy and community management
- Experience managing influencer and creator partnerships end-to-end
- Solid understanding of paid media (Naver, Kakao, Meta, Google, TikTok) — able to guide strategy and evaluate performance
- Familiarity with Korean e-commerce platforms such as Coupang, Naver Shopping, 11st, and others is a plus
- Strong analytical and data-driven mindset
- Ability to manage multiple priorities in a fast-paced environment
- Fluent in both Korean and English (written and spoken)
- Comfortable working in a lean, fast-moving, startup-like environment
What Makes You a Great Fit
- You are a hands-on operator who enjoys executing and getting things done. You don’t wait for large teams or perfect plans—you move quickly, test, learn, and improve.
- You understand the Korean digital and social landscape deeply, from creators to platforms to cultural nuances. You know what resonates locally and how to build an engaged community.
- You are both creative and analytical, combining strong ideas with a focus on results and performance.
About the Opportunity
- This role is an opportunity to build Cricut’s brand and community in South Korea from the ground up. You will have the support of a regional Asia team and global marketing organization, while having the autonomy to execute locally.
- As Cricut grows in South Korea, this role has strong potential to expand in scope and impact.
Additional Information
All your information will be kept confidential according to EEO guidelines.