Product Marketing Manager SB for KBFr
Cyncly · Lisbon
Job Title: Product Marketing Manager SB (Kitchen, Bath, Furniture - Retail)
Product Marketing Manager SB for KBFr
Location: Lisbon, Portugal
Contract: Permanent
About us
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.
Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.
Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.
Opened in 2025, our Lisbon Regional Operation Center has grown to over 50 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027 adopt Cyncly products through digital and self-serve experiences, while ensuring consistency with broader go to market motions.
About the role:
The Product Marketing Manager SB (Kitchen, Bath, Furniture - Retail) owns the end-to-end lifecycle of SMB products, leading positioning, launches, onboarding, and adoption initiatives to drive growth and customer value. This role focuses on optimizing digital and eCommerce buyer journeys, strengthening product positioning, and enabling sales and customer teams to deliver consistent, high-impact go-to-market execution.
Main responsibilities
Own end to product lifecycle for SMB products
- Lead product launches from positioning and messaging through go to market execution
- Own lifecycle strategies from launch to onboarding, adoption, and sustained usage
- Partner with Product and Customer teams to improve activation, retention, and expansion
Drive growth through eCommerce enabled buyer journeys
- Define product marketing strategies that support digital, self serve, and eCommerce purchase paths
- Shape how products are presented, packaged, and messaged across digital touchpoints
- Optimize key lifecycle moments—trial, purchase, onboarding, and adoption—to reduce friction and increase conversion
Apply growth marketing principles within product marketing
- Focus on growth outcomes such as activation, adoption, engagement, and customer value realization
- Identify lifecycle levers to improve conversion and usage across the funnel
- Define success metrics for launches, onboarding, and adoption initiatives, and continuously optimize based on performance
Build clear and differentiated product positioning
- Develop compelling value propositions tailored to small business customer needs
- Create scalable messaging frameworks that support growth initiatives across regions, channels, and digital touchpoints
- Translate complex product capabilities into simple, outcome oriented customer narratives
Deepen customer and market understanding
- Define SB buyer and user personas informed by research, behavioural data, and data insights
- Run customer research initiatives to inform positioning, lifecycle strategies, and digital adoption programs
- Build market maturity models and customer archetypes to guide go to market and lifecycle priorities
Enable sales and customer facing teams
- Create launch, onboarding, and enablement assets for sales, partners, customer success, and digital channels
- Develop competitive differentiation materials and battlecards to support value based selling
- Ensure consistent value messaging across sales assisted and eCommerce led motions
Scale product marketing excellence
- Establish repeatable, high quality product marketing processes across the organization
- Strengthen how product marketing supports growth across the full customer lifecycle, including eCommerce
- Act as a hands-on contributor driving measurable impact, not just frameworks
Skills and requirements
- +5 years of experience in Product Marketing, Product Management, or a closely related role within a technology environment
- Proven experience managing products across the full lifecycle—from launch through onboarding and adoption
- Experience supporting or enabling digital, self-serve, or eCommerce driven buyer journeys
- Strong understanding of small business customers and their buying and usage behaviours
Skills & Competencies
- Strong product marketing foundation with a clear focus on growth, adoption, and lifecycle outcomes
- Ability to understand complex software solutions and articulate customer value across digital and sales led channels
- Excellent collaboration and stakeholder management skills
- Structured, analytical thinking combined with hands on execution
- Comfortable working independently and in a globally distributed, fast paced team
- Proactive, outcome oriented, and continuously curious
Why Join Cyncly
At Cyncly, you’ll join a fast growing, international technology company that values collaboration, openness, and excellence. We offer:
- High ownership across product lifecycle, growth, and eCommerce initiatives
- The opportunity to shape how SMB products are launched, purchased, onboarded, and adopted globally
- A flexible, autonomous working environment focused on real impact
- A diverse, inclusive culture that values different perspectives and experiences
Working for us
At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect.
Here, you’ll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.
We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.
If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in — come join us.