Sales Planning and Channel Analytics
Dalmia Bharat Group · Kolkata
Sales Planning & Analytics Support to Demand Planning Cell
- Market/Product/Segment Level Budgeting Exercise
- Monthly Detailed Rolling Plan considering various inputs of Market Share, Contribution, Geo Mix, Brand & Product Level Strategy
- Dynamic analytics & suggestions required by the incumbent to achieve volume aspirations and he needs to constantly rejig planning considering market dynamics and contribution
- Product Level Tie-up – Desired alignment required with plants
- Analytics support to demand planning cell to enable supplies
Channel Analytics
- Sharp analytics to field team which should enable pre-emptive actions improving/maintaining the quality of sales [Weekly]
- Tier Level Analytics
- New Dealer Analytics
- Dealer Churn Predictive Analysis
- Responsible for Half Yearly successful DAP exercise with field teams
- Review Report on Running/Forecasted Reach & Extraction
Contribution/Geo Mix Optimization
- Monthly Contribution/Geo Mix Analytics for Actuals and Estimates
Review Presentations
- Facilitate Business Reviews by putting up Right & Sharp Analytics on defined frequency and as required by management from time to time
What-If Analysis
- Market to enter, supply & product alignment basis volume aspiration
Sales Promoters & Indenting Agents Performance Monitoring
- Monthly Performance Review
- New Appointments Tracking and Formalities
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