Assistant Customer Marketing Manager
PepsiCo · Klongtoey
OverviewPlan and execute trade marketing strategies and activities to drive sales, profit, and market share growth, leveraging shopper and market insights to develop effective wholesale channel plans.
Responsibilities
- Develop trade marketing and channel plans aligned with business goals (AOP) by leveraging shopper, customer, and market insights to translate opportunities into actionable growth plans.
- Manage portfolio strategy, including hero assortment and promotion to maximize competitiveness and profitability.
- Lead investment planning and budget management (D&A and A&M), optimizing spending across sub-channels and customers to improve ROI and business performance.
- Drive category growth by leading category management initiatives and delivering insights-based solutions that create value for customers and shoppers.
- Lead go-to-market execution for NPDs, including speed to market, promotions, distribution, and in-store activation to ensure successful launches.
- Develop, execute, and evaluate promotional strategies by sub channel or account to maximize sales effectiveness and investment returns.
- Partner with Sales, Marketing, Finance, and Supply Chain to enhance distribution, visibility, and in-store execution while delivering business targets.
Qualifications
- 5+ years of experience in Trade Marketing, Channel Development, Customer Marketing, or Consumer Marketing.
- Experience in Wholesale channel development and category management/category captaincy is a plus.
- Strong analytical skills with experience using shopper, customer, and market data to drive business decisions.
- Experience working with market intelligence agencies such as NielsenIQ, Kantar, or similar.
- Strong commercial acumen in pricing, promotions, trade investments, and channel strategy.
- Proven leadership and project management capabilities with strong cross-functional collaboration skills.
- Innovative, proactive, and results-oriented mindset.
- Excellent communication skills in Thai and English.
- Develop trade marketing and channel plans aligned with business goals (AOP) by leveraging shopper, customer, and market insights to translate opportunities into actionable growth plans.
- Manage portfolio strategy, including hero assortment and promotion to maximize competitiveness and profitability.
- Lead investment planning and budget management (D&A and A&M), optimizing spending across sub-channels and customers to improve ROI and business performance.
- Drive category growth by leading category management initiatives and delivering insights-based solutions that create value for customers and shoppers.
- Lead go-to-market execution for NPDs, including speed to market, promotions, distribution, and in-store activation to ensure successful launches.
- Develop, execute, and evaluate promotional strategies by sub channel or account to maximize sales effectiveness and investment returns.
- Partner with Sales, Marketing, Finance, and Supply Chain to enhance distribution, visibility, and in-store execution while delivering business targets.
- 5+ years of experience in Trade Marketing, Channel Development, Customer Marketing, or Consumer Marketing.
- Experience in Wholesale channel development and category management/category captaincy is a plus.
- Strong analytical skills with experience using shopper, customer, and market data to drive business decisions.
- Experience working with market intelligence agencies such as NielsenIQ, Kantar, or similar.
- Strong commercial acumen in pricing, promotions, trade investments, and channel strategy.
- Proven leadership and project management capabilities with strong cross-functional collaboration skills.
- Innovative, proactive, and results-oriented mindset.
- Excellent communication skills in Thai and English.