Account Manager Regional

Havas · Buenos Aires

Agency :

Havas Group

Job Description :

The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.

Mission & Responsibilities

Media Experience best practices

Embody the Mx excellence
Champion Havas unique approach to ‘media planning +’ in the form of Mx –emphasizing media experience versus media planning which includes connection, context and content
Work closely with data and strategy communities as well as client leadership and specialists’ teams
Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
Contribute to the client satisfaction
Ensure optimal Mx delivery
Ensure audience planning and data integration from Mx brief to Mx measurement

Media Experience ownership

Create optimal Mx, defined as Connection x Context x Content

Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overall experience and articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

Create the Mx guidelines in liaise with relevant internal specialist teams
Ensure quality control on plan recommendation against Mx delivery
Provide insightful post campaign optimization

Previous Experience & Industry Background

8+ years professional experience in strategic planning
Media, Brand

Qualifications & Languages:

Bachelor’s or Master’s degree in Business, Marketing or Advertising
Languages: English (Advanced)

Soft skills & Competencies

Understanding the business
Taking initiative
Focusing on performance
Building collaborative relationships
Media and media planning
Mx Champion (Connection, Context, Content)
Omnichannel
Strong negotiation skills
Elite Programmatic
Data processing and management
Marketing Strategy

Technical skills

Advertising technologies
Operational performance management tools (e.g. Pilot, Magnitude)
Audience planning tools (e.g. Polaris)
Office software

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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