Analista digital
Havas · Lima
HybridAgency :
Havas Media GroupJob Description Summary :
The Analyst Expert is responsible for placing data at the heart of our operations. S/He conducts cross analysis of complex data to monitor and optimize the performance of the marketing strategy for clients.Job Description :
Mission & Responsibilities
- Develop digital analytics dashboards integrating ad-centric, site-centric and CRM data as part of a POES (Paid Owned Earned Shared) approach
- Be responsible for the quality and accuracy of data
- Conduct cross-analysis of complex data from different internal and external sources to identify performance optimization opportunities for our clients
- Develop web analytics audits and recommendations
- Structure information and propose concrete improvements having immediate impact for our clients
- Participate in the development of measurement tools and reports to identify major areas for reflection
- Assist in the coordination of data collection from various sources
- Design, build and maintain dashboards and automated reports with embedded visualizations
Qualifications & Languages
- Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field
- Languages: English (Intermediate)
Previous experience & Industry background
- 8+ years of experience in data analysis
- Media, Data, Adtech, MarTech, Brand, Consultancy
Soft skills & Competencies
- Analytics
- Marketing technologies
- Digital marketing
- Data analysis
- Data modeling
- Analytical
- Communication
Technical skills
- Analytics tools (i.e. Adobe SiteCatalyst, Coremetrics, Google Analytics (including Premium), Web Trends)
- Data analysis (i.e. Excel, VBA)
- Data vizualisation (i.e. Qlikview, Tableau)
- Office softwares
Skills :
Data Analysis, Data Solutions, Digital Analytics, Precision Measuring Tools, Technology MarketingContract Type :
Independant ContractorHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.