Brand Manager - Gatorade
PepsiCo · Seoul
OverviewThe Brand Manager will be responsible for leading the Gatorade brand in Korea — delivering sustainable growth, profitable share gain, and long-term equity in the sports drink category.
It’s an exciting time to join the Gatorade team in Korea as we have a clear growth mandate. This role will own that agenda end-to-end, from innovation and platform development to in-market execution with our bottling partner.
Responsibilities
What you will need to do:
Innovation Strategy & Launch Leadership
- Shape the innovation strategy around emerging consumer needs and health & wellness trends — reading where the category is moving and converting it into a pipeline with clear consumer rationale.
- Lead the innovation agenda for the Gatorade trademark — from concept development through launch and post-launch evaluation.
- Own launch delivery with disciplined project management and cross-functional alignment (R&D, Sales, Shopper, Category, Supply Chain, Finance, Regulatory).
Brand Strategy & Equity Building
- Identify consumer, occasion, and market insights to define growth strategies, with focus on expanding relevance beyond the current core consumer base.
- Deliver AOP targets for volume, share, revenue, and profit while building brand equity for the long term.
- Own the trademark campaign end-to-end — communications strategy, creative development, media, and agency delivery — translating the global brand platform into a Korea-relevant proposition that strengthens equity and performance hydration credibility.
- Build occasion-based platforms around real sport and sweat moments, and lead ambassador, sampling, event, and community programs that earn credibility with sports and running communities.
Bottler Relationship & Commercial Alignment
- Act as a key brand liaison with Bottler (Lotte Chilsung) to build trust, transparency, and joint accountability.
- Align brand priorities with Bottler and Sales to drive distribution, availability, and visibility across CVS, Hyper/Super, eCommerce, and AFH.
- Track and report brand performance, budgets, and ROI, with proactive identification of risks and opportunities.
Qualifications
What you will need to have:
- Bachelor’s degree (Marketing, Business, or related field preferred)
- 5+ years’ experience in brand management or marketing, preferably in FMCG or beverage industry
- Demonstrated experience leading product launches or innovation projects end-to-end
- Proven track record of managing campaigns, brand activations, and cross-functional projects
- Strong analytical capability — able to turn retail measurement, brand health, and consumer research data into clear commercial decisions
What you will need to do:
Innovation Strategy & Launch Leadership
- Shape the innovation strategy around emerging consumer needs and health & wellness trends — reading where the category is moving and converting it into a pipeline with clear consumer rationale.
- Lead the innovation agenda for the Gatorade trademark — from concept development through launch and post-launch evaluation.
- Own launch delivery with disciplined project management and cross-functional alignment (R&D, Sales, Shopper, Category, Supply Chain, Finance, Regulatory).
Brand Strategy & Equity Building
- Identify consumer, occasion, and market insights to define growth strategies, with focus on expanding relevance beyond the current core consumer base.
- Deliver AOP targets for volume, share, revenue, and profit while building brand equity for the long term.
- Own the trademark campaign end-to-end — communications strategy, creative development, media, and agency delivery — translating the global brand platform into a Korea-relevant proposition that strengthens equity and performance hydration credibility.
- Build occasion-based platforms around real sport and sweat moments, and lead ambassador, sampling, event, and community programs that earn credibility with sports and running communities.
Bottler Relationship & Commercial Alignment
- Act as a key brand liaison with Bottler (Lotte Chilsung) to build trust, transparency, and joint accountability.
- Align brand priorities with Bottler and Sales to drive distribution, availability, and visibility across CVS, Hyper/Super, eCommerce, and AFH.
- Track and report brand performance, budgets, and ROI, with proactive identification of risks and opportunities.
What you will need to have:
- Bachelor’s degree (Marketing, Business, or related field preferred)
- 5+ years’ experience in brand management or marketing, preferably in FMCG or beverage industry
- Demonstrated experience leading product launches or innovation projects end-to-end
- Proven track record of managing campaigns, brand activations, and cross-functional projects
- Strong analytical capability — able to turn retail measurement, brand health, and consumer research data into clear commercial decisions