Shopper Insights Manager (m/w/d)

PepsiCo · Neu-Isenburg

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At PepsiCo, we’re more than just iconic brands — we’re a team of 2,000+ passionate people across 11 countries, working together to deliver great-tasting products that consumers enjoy every day.
With over 70 years in the region, we operate from 7 key locations — including 4 headquarters and 4 production sites — and offer a portfolio of 16 brands, from global icons like Pepsi and Lay’s to local favorites like Duyvis and Schwip Schwap. We’re committed to sustainability, innovation, and community impact. If you’re looking to grow your career with purpose, we’d love to hear from you.

The position was advertised internally for two weeks until 27.07.2026

About the Role

As Shopper Insights Manager, you will be the voice of the shopper across the organization, driving business growth through data-driven insights and strategic recommendations. You will partner closely with Sales, Category Management, Revenue Growth Management, Marketing, and Commercial teams to identify growth opportunities, shape category and channel strategies, and influence key business decisions.

This role is part of the West Europe Insights organization, with a strong focus on the German market, offering high visibility and direct impact on commercial performance.

Shopper & Market Insights

• Lead the Shopper Insights agenda for the German market and build a deep understanding of shopper behavior, category dynamics, and channel performance.
• Manage and leverage key data providers, including YouGov & NielsenIQ and key data sources, household panel and retail measurement data, as well as bespoke research studies.
• Translate complex shopper, retail, and market data into actionable business recommendations.
• Deliver regular insights, KPI reporting, and growth opportunities to senior stakeholders.
• Lead strategic and ad-hoc research projects addressing key business challenges and opportunities.
• Continuously explore innovative research methodologies and analytics approaches.

Commercial & Customer Growth

• Partner with Sales and Commercial Excellence teams to embed insights into customer planning, category management, assortment, shelving, and activation strategies.
• Identify customer and channel growth opportunities and convert them into commercially actionable recommendations.
• Support the development of customer and category growth plans through fact-based insights and market understanding.

Category & Consumer Insights

• Collaborate with Category, Marketing, and Commercial teams to develop category growth strategies across Snacks and Beverages.
• Influence decisions related to channel strategy, pricing, pack architecture, and customer development.
• Lead selected consumer research projects and transform consumer understanding into recommendations that support brand and innovation strategies.

• 5+ years of experience in Shopper Insights, preferably within FMCG. Experience in Consumer Insights, Category Management, Trade Marketing, Revenue Growth Management, Commercial Excellence, or related commercial functions will be considered a strong asset.
• Strong understanding of the German FMCG and retail landscape.
• Experience working with panel data and syndicated research tools such as NielsenIQ and YouGov/GfK.
• Strong analytical and problem-solving skills with the ability to translate data into commercial actions.
• Proven project management skills and the ability to drive cross-functional initiatives.
• Excellent stakeholder management, communication, and storytelling capabilities.
• Entrepreneurial mindset with a proactive, results-oriented approach.
• Fluent German and English language skills.

Please attach your CV in English when applying for this position.

Über die Rolle

Als Shopper Insights Manager (m/w/d) bist du die Stimme der Shopper:innen innerhalb der Organisation und trägst durch datenbasierte Erkenntnisse und strategische Handlungsempfehlungen maßgeblich zum Geschäftswachstum bei. In enger Zusammenarbeit mit den Bereichen Sales, Category Management, Revenue Growth Management, Marketing und Commercial identifizierst du Wachstumspotenziale, entwickelst Kategorie- und Kanalstrategien weiter und beeinflusst wichtige Geschäftsentscheidungen.

Die Position ist Teil der West Europe Insights Organisation mit einem klaren Fokus auf den deutschen Markt. Sie bietet hohe Sichtbarkeit innerhalb des Unternehmens sowie die Möglichkeit, die kommerzielle Performance direkt mitzugestalten.

Deine Aufgaben

Shopper & Market Insights

• Verantwortung für die Shopper-Insights-Agenda im deutschen Markt sowie den Aufbau eines tiefen Verständnisses von Shopperverhalten, Kategoriedynamiken und Kanalperformance.
• Steuerung und Nutzung zentraler Datenquellen und Dienstleister wie YouGov und NielsenIQ sowie von Haushaltspanel-, Handels- und Ad-hoc-Forschungsdaten.
• Übersetzung komplexer Shopper-, Markt- und Handelsdaten in konkrete Handlungsempfehlungen für das Business.
• Regelmäßige Bereitstellung von Insights, KPI-Analysen und Wachstumschancen für Senior Stakeholder.
• Leitung strategischer sowie ad-hoc Forschungsprojekte zur Beantwortung relevanter Geschäftsfragen und Identifikation neuer Potenziale.
• Kontinuierliche Evaluierung neuer Forschungsansätze, Methoden und Analytics-Lösungen zur Generierung innovativer Erkenntnisse.

Commercial & Customer Growth

• Enge Zusammenarbeit mit den Sales- und Commercial-Excellence-Teams zur Integration von Insights in Kundenplanung, Category Management, Sortiment, Regalstrategien und Aktivierungsmaßnahmen.
• Identifikation von Wachstumschancen bei Kunden und Vertriebskanälen sowie Ableitung kommerziell relevanter Handlungsempfehlungen.
• Unterstützung bei der Entwicklung von Kunden- und Kategorienwachstumsplänen auf Basis fundierter Markt- und Shopper-Erkenntnisse.

Category & Consumer Insights

• Zusammenarbeit mit Category-, Marketing- und Commercial-Teams zur Entwicklung von Wachstumsstrategien für die Kategorien Snacks und Beverages.
• Einflussnahme auf Entscheidungen rund um Kanalstrategie, Preisgestaltung, Packungsarchitektur und Kundenentwicklung.
• Leitung ausgewählter Consumer-Research-Projekte sowie Ableitung von Empfehlungen für Marken- und Innovationsstrategien auf Basis fundierter Konsumentenerkenntnisse.

Dein Profil

• Mehrjährige Erfahrung (idealerweise 5+ Jahre) im Bereich Shopper Insights, vorzugsweise in der FMCG-Branche. Erfahrungen in Consumer Insights, Category Management, Trade Marketing, Revenue Growth Management, Commercial Excellence oder vergleichbaren kommerziellen Funktionen sind von Vorteil.
• Fundiertes Verständnis des deutschen FMCG- und Handelsumfelds.
• Erfahrung im Umgang mit Paneldaten und Marktforschungsdatenbanken wie NielsenIQ und YouGov/GfK.
• Ausgeprägte analytische Fähigkeiten sowie die Fähigkeit, Daten in konkrete Geschäftsmaßnahmen zu übersetzen.
• Erfahrung im Projektmanagement und in der Steuerung funktionsübergreifender Initiativen.
• Sehr gute Stakeholder-Management-, Kommunikations- und Präsentationsfähigkeiten.
• Unternehmerisches Denken sowie eine proaktive und ergebnisorientierte Arbeitsweise.
• Sehr gute Deutsch- und Englischkenntnisse.

Bitte reiche deine Bewerbung mit einem englischen Lebenslauf ein.

Shopper & Market Insights

• Lead the Shopper Insights agenda for the German market and build a deep understanding of shopper behavior, category dynamics, and channel performance.
• Manage and leverage key data providers, including YouGov & NielsenIQ and key data sources, household panel and retail measurement data, as well as bespoke research studies.
• Translate complex shopper, retail, and market data into actionable business recommendations.
• Deliver regular insights, KPI reporting, and growth opportunities to senior stakeholders.
• Lead strategic and ad-hoc research projects addressing key business challenges and opportunities.
• Continuously explore innovative research methodologies and analytics approaches.

Commercial & Customer Growth

• Partner with Sales and Commercial Excellence teams to embed insights into customer planning, category management, assortment, shelving, and activation strategies.
• Identify customer and channel growth opportunities and convert them into commercially actionable recommendations.
• Support the development of customer and category growth plans through fact-based insights and market understanding.

Category & Consumer Insights

• Collaborate with Category, Marketing, and Commercial teams to develop category growth strategies across Snacks and Beverages.
• Influence decisions related to channel strategy, pricing, pack architecture, and customer development.
• Lead selected consumer research projects and transform consumer understanding into recommendations that support brand and innovation strategies.

• 5+ years of experience in Shopper Insights, preferably within FMCG. Experience in Consumer Insights, Category Management, Trade Marketing, Revenue Growth Management, Commercial Excellence, or related commercial functions will be considered a strong asset.
• Strong understanding of the German FMCG and retail landscape.
• Experience working with panel data and syndicated research tools such as NielsenIQ and YouGov/GfK.
• Strong analytical and problem-solving skills with the ability to translate data into commercial actions.
• Proven project management skills and the ability to drive cross-functional initiatives.
• Excellent stakeholder management, communication, and storytelling capabilities.
• Entrepreneurial mindset with a proactive, results-oriented approach.
• Fluent German and English language skills.

Please attach your CV in English when applying for this position.

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